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The internet meme as a rhetoric disc...

Ding, Zhao.

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The internet meme as a rhetoric discourse: Investigating Asian/Asian Americans' identity negotiation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The internet meme as a rhetoric discourse: Investigating Asian/Asian Americans' identity negotiation./
Author:	Ding, Zhao.
Description:	98 p.
Notes:	Source: Masters Abstracts International, Volume: 54-06.
Contained By:	Masters Abstracts International54-06(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1592204
ISBN:	9781321859966

The internet meme as a rhetoric discourse: Investigating Asian/Asian Americans' identity negotiation.
Ding, Zhao.

The internet meme as a rhetoric discourse: Investigating Asian/Asian Americans' identity negotiation. - 98 p.

Source: Masters Abstracts International, Volume: 54-06.

Thesis (M.A.)--Bowling Green State University, 2015.

This study draws concepts from rhetorical criticism, vernacular rhetoric, visual rhetoric, and whiteness studies, to investigate how Asian/Asian Americans' online identities are being constructed and mediated by Internet memes. This study examines the use of Internet memes as persuasive discourses for entertainment, spreading stereotypes, and online activism by examining the meme images and texts, including their content, rhetorical components, and structure. Internet memes that directly depict Asian/Asian Americans are collected from three popular meme websites: Reddit, Know Your Meme, and Tumblr.

ISBN: 9781321859966Subjects--Topical Terms:

524709
Communication.

The internet meme as a rhetoric discourse: Investigating Asian/Asian Americans' identity negotiation.
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020 $a 9781321859966
035 $a (MiAaPQ)AAI1592204
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100 1 $a Ding, Zhao. $3 3194483
245 1 4 $a The internet meme as a rhetoric discourse: Investigating Asian/Asian Americans' identity negotiation.
300 $a 98 p.
500 $a Source: Masters Abstracts International, Volume: 54-06.
500 $a Adviser: Alberto Gonzalez.
502 $a Thesis (M.A.)--Bowling Green State University, 2015.
520 $a This study draws concepts from rhetorical criticism, vernacular rhetoric, visual rhetoric, and whiteness studies, to investigate how Asian/Asian Americans' online identities are being constructed and mediated by Internet memes. This study examines the use of Internet memes as persuasive discourses for entertainment, spreading stereotypes, and online activism by examining the meme images and texts, including their content, rhetorical components, and structure. Internet memes that directly depict Asian/Asian Americans are collected from three popular meme websites: Reddit, Know Your Meme, and Tumblr.
520 $a The findings indicate that Internet memes complicate the construction of racial identity, invoking the negotiation and conflicts concerning racial identities described by dominant as well as vernacular discourses. They not only function as entertaining jokes but also reflect the social conflicts surrounding race. However, the prevalence and development of memes also bring new possibilities for social justice movements. Furthermore, the study provides implications of memes for users and anti-racist activities, as well as suggests future research directions mainly in the context of globalization.
590 $a School code: 0018.
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
650 4 $a Asian American studies. $3 2122841
650 4 $a Asian studies. $3 1571829
690 $a 0459
690 $a 0646
690 $a 0343
690 $a 0342
710 2 $a Bowling Green State University. $b Media and Communication. $3 1683331
773 0 $t Masters Abstracts International $g 54-06(E).
790 $a 0018
791 $a M.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1592204