東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Examination of the Efficacy of Situa...

Roeder, Melinda.

FindBook

Google Book

Amazon

博客來

Examination of the Efficacy of Situational Response Strategies Utilized in Crises Instigated or Aggravated by Viral Videos that Threaten Harm to Reputation or Brand.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Examination of the Efficacy of Situational Response Strategies Utilized in Crises Instigated or Aggravated by Viral Videos that Threaten Harm to Reputation or Brand./
作者:	Roeder, Melinda.
面頁冊數:	66 p.
附註:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1591289
ISBN:	9781321824803

Examination of the Efficacy of Situational Response Strategies Utilized in Crises Instigated or Aggravated by Viral Videos that Threaten Harm to Reputation or Brand.
Roeder, Melinda.

Examination of the Efficacy of Situational Response Strategies Utilized in Crises Instigated or Aggravated by Viral Videos that Threaten Harm to Reputation or Brand. - 66 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--Gonzaga University, 2015.

The proliferation of social media has created new challenges for crisis managers. Scandals that are initiated or aggravated by viral video pose a particularly poignant threat (Chen & Lee, 2014). Situational Crisis Communication Theory (SCCT) offers useful guidelines for selecting response strategies (Coombs, 2007). However, this theory includes no specific consideration for the properties of viral video, such as expedience of dissemination or impact of images that can be particularly shocking, disturbing, or violent. This thesis examines two case studies in which viral video compelled organizational leaders to publicly address crises that threatened reputational harm or tainting of a brand. Rhetorical analyses were conducted to evaluate speeches and public comments as well as the efficacy of strategies recommended by SCCT. Theories of framing, mediums, and replication also informed these studies in regards to the relevance and influence of viral images on public perception (Carroll, 2004; McLuhan, 1964; Holland et. al, 2003; Benjamin, 1978). Results indicate that SCCT guidelines remain a useful tool for crisis managers; however, special consideration must be given to the treatment of viral videos. It is recommended that response strategies be implemented swiftly and should target the same media platforms though which the viral videos were created, shared, viewed, and otherwise disseminated.

ISBN: 9781321824803Subjects--Topical Terms:

524709
Communication.

Examination of the Efficacy of Situational Response Strategies Utilized in Crises Instigated or Aggravated by Viral Videos that Threaten Harm to Reputation or Brand.
LDR:02405nmm a2200301 4500 001 2078849
005 20161122123349.5
008 170521s2015 ||||||||||||||||| ||eng d
020 $a 9781321824803
035 $a (MiAaPQ)AAI1591289
035 $a AAI1591289
040 $a MiAaPQ $c MiAaPQ
100 1 $a Roeder, Melinda. $3 3194481
245 1 0 $a Examination of the Efficacy of Situational Response Strategies Utilized in Crises Instigated or Aggravated by Viral Videos that Threaten Harm to Reputation or Brand.
300 $a 66 p.
500 $a Source: Masters Abstracts International, Volume: 54-05.
500 $a Advisers: Michael Hazel; David Givens.
502 $a Thesis (M.A.)--Gonzaga University, 2015.
520 $a The proliferation of social media has created new challenges for crisis managers. Scandals that are initiated or aggravated by viral video pose a particularly poignant threat (Chen & Lee, 2014). Situational Crisis Communication Theory (SCCT) offers useful guidelines for selecting response strategies (Coombs, 2007). However, this theory includes no specific consideration for the properties of viral video, such as expedience of dissemination or impact of images that can be particularly shocking, disturbing, or violent. This thesis examines two case studies in which viral video compelled organizational leaders to publicly address crises that threatened reputational harm or tainting of a brand. Rhetorical analyses were conducted to evaluate speeches and public comments as well as the efficacy of strategies recommended by SCCT. Theories of framing, mediums, and replication also informed these studies in regards to the relevance and influence of viral images on public perception (Carroll, 2004; McLuhan, 1964; Holland et. al, 2003; Benjamin, 1978). Results indicate that SCCT guidelines remain a useful tool for crisis managers; however, special consideration must be given to the treatment of viral videos. It is recommended that response strategies be implemented swiftly and should target the same media platforms though which the viral videos were created, shared, viewed, and otherwise disseminated.
590 $a School code: 0736.
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
650 4 $a Social psychology. $3 520219
650 4 $a Social structure. $3 528995
690 $a 0459
690 $a 0646
690 $a 0451
690 $a 0700
710 2 $a Gonzaga University. $b Communication and Leadership. $3 1673318
773 0 $t Masters Abstracts International $g 54-05(E).
790 $a 0736
791 $a M.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1591289