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Organization-stakeholder interaction...

Burleson, James Edward.

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Organization-stakeholder interaction through social media: A tri-level investigation, categorization, and research agenda.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Organization-stakeholder interaction through social media: A tri-level investigation, categorization, and research agenda./
作者:	Burleson, James Edward.
面頁冊數:	290 p.
附註:	Source: Dissertation Abstracts International, Volume: 77-10(E), Section: B.
Contained By:	Dissertation Abstracts International77-10B(E).
標題:	Information technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10119235
ISBN:	9781339804859

Organization-stakeholder interaction through social media: A tri-level investigation, categorization, and research agenda.
Burleson, James Edward.

Organization-stakeholder interaction through social media: A tri-level investigation, categorization, and research agenda. - 290 p.

Source: Dissertation Abstracts International, Volume: 77-10(E), Section: B.

Thesis (Ph.D.)--Clemson University, 2016.

The increasing proliferation of social media use by organizations has amplified the need to address the means by which organizations can utilize this new form of communication most effectively. Social media offer organizations an enhanced ability to communicate with outside stakeholders, made possible through unique communication characteristics and an increased level of communicative connectivity. This dissertation advances our understanding of social media directed organization-stakeholder communication by investigating the phenomenon across three levels. At the global level, we present a categorization of interaction behaviors, with prescriptions for researching each category across three research perspectives. At the organizational level, we utilize three case studies to describe how different organizations can implement social media uniquely, differentiated by the degree of emphasis on regulated or empowered communications. At the individual level, we examine the motivating factors which influence an individual's desire to use a personal technology (e.g. social media) for a work-related purpose. Our findings contribute to the growing literature on organizational social media use in two forms. For practice, we explicate numerous mechanisms which both enable and improve the use of social media for stakeholder interaction. The three essays uniquely describe how organizations can increase the effectiveness of social media interaction strategies. For research, we enhance our understanding into the utilization of social media and motivate future research on this new form of communication.

ISBN: 9781339804859Subjects--Topical Terms:

532993
Information technology.

Organization-stakeholder interaction through social media: A tri-level investigation, categorization, and research agenda.
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