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Developing an understanding of fan f...

Pantaleoni, Alexandria.

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Developing an understanding of fan followings on Facebook: An examination of social identity theory.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Developing an understanding of fan followings on Facebook: An examination of social identity theory./
作者:	Pantaleoni, Alexandria.
面頁冊數:	361 p.
附註:	Source: Dissertation Abstracts International, Volume: 77-01(E), Section: A.
Contained By:	Dissertation Abstracts International77-01A(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3722546
ISBN:	9781339047164

Developing an understanding of fan followings on Facebook: An examination of social identity theory.
Pantaleoni, Alexandria.

Developing an understanding of fan followings on Facebook: An examination of social identity theory. - 361 p.

Source: Dissertation Abstracts International, Volume: 77-01(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2015.

The purpose of the study was to develop an understanding of fan followings on Facebook utilizing the theoretical framework of Social Identity Theory (SIT). Specifically, the study used five focus groups to gather participant reason and opinions for following athletes on Facebook while also explored the primary themes for fan engagement on athlete Facebook fan pages. Moreover, the study explored the themes connected to self-perception, self-esteem, and in-group favoritism and out-group bias found in SIT. In doing so, the study provided a better understanding of Facebook fans and the intentions they sought when choosing to follow an athlete.

ISBN: 9781339047164Subjects--Topical Terms:

2122869
Sports Management.

Developing an understanding of fan followings on Facebook: An examination of social identity theory.
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245 1 0 $a Developing an understanding of fan followings on Facebook: An examination of social identity theory.
300 $a 361 p.
500 $a Source: Dissertation Abstracts International, Volume: 77-01(E), Section: A.
500 $a Adviser: Galen Clavio.
502 $a Thesis (Ph.D.)--Indiana University, 2015.
520 $a The purpose of the study was to develop an understanding of fan followings on Facebook utilizing the theoretical framework of Social Identity Theory (SIT). Specifically, the study used five focus groups to gather participant reason and opinions for following athletes on Facebook while also explored the primary themes for fan engagement on athlete Facebook fan pages. Moreover, the study explored the themes connected to self-perception, self-esteem, and in-group favoritism and out-group bias found in SIT. In doing so, the study provided a better understanding of Facebook fans and the intentions they sought when choosing to follow an athlete.
520 $a This study analyzed the results from the data gathered by five focus groups that shared their thoughts and options about why they followed athletes on Facebook. The general results of this study revealed a total sample size of 46 participants across five focus groups. The average participant in this study was White/Caucasian, male, 20 years old, living in the Midwest, with an average household income between $100,000-$149,999, who spent two or more hours per day on the Internet, and logged onto Facebook once or more a day.
520 $a The primary themes found from fan engagement on athlete Facebook fan pages were: personal insight, information seeking, fan loyalty, and newsgathering. The data analysis showed an increase in self-perception, an increase in self-esteem, and in-group favoritism and out-group biases associated with SIT were present among the study participants. Additional findings also revealed other facets associated athlete Facebook fan pages that did not coincide with SIT however, still valid and noteworthy.
520 $a Overall, the findings of this study indicate, Facebook themes for following athletes on Facebook occur because of commonalties identified through the use of SIT. The success of athlete Facebook fan pages involves the ability to create a community that makes fans feel appreciated and welcomed. Facebook fan pages that achieve connectivity through shared interests, sense of belonging, information sharing, personal insight and connectivity will in turn increase fans overall self-perception, self-esteem, and in-group favoritism found within SIT.
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