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The Hero's Journey.

Kang, Eileen J.

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The Hero's Journey.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Hero's Journey./
作者:	Kang, Eileen J.
面頁冊數:	93 p.
附註:	Source: Masters Abstracts International, Volume: 55-01.
Contained By:	Masters Abstracts International55-01(E).
標題:	Design. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1599060
ISBN:	9781339050614

The Hero's Journey.
Kang, Eileen J.

The Hero's Journey. - 93 p.

Source: Masters Abstracts International, Volume: 55-01.

Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2015.

The aim of this thesis is to explore the ways exhibition designers can employ Joseph Campbell's theory of "The Hero's Journey" to direct the design of branded environments to create a meaningful and fully engaging experience.

ISBN: 9781339050614Subjects--Topical Terms:

518875
Design.

The Hero's Journey.
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520 $a The aim of this thesis is to explore the ways exhibition designers can employ Joseph Campbell's theory of "The Hero's Journey" to direct the design of branded environments to create a meaningful and fully engaging experience.
520 $a The first part is composed of arguments and primary and secondary research on thesis.
520 $a The second section details a design for "GoPro Embassy," which is a temporary event/exhibit that aims to create a narrative experience where the audience follows the Special Olympics athletes' stories from the athletes' points of view.
520 $a In conclusion, this thesis hopes to help exhibition designers apply Joseph Campbell's theory of "The Hero's Journey" as a storytelling method to foster a meaningful brand connection.
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