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An examination regarding the role of...

George, Aneek Asif.

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An examination regarding the role of corporate social responsibility in banking institutions as a tool for improving brand trust and consumers loyalty.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An examination regarding the role of corporate social responsibility in banking institutions as a tool for improving brand trust and consumers loyalty./
作者:	George, Aneek Asif.
面頁冊數:	122 p.
附註:	Source: Dissertation Abstracts International, Volume: 77-01(E), Section: A.
Contained By:	Dissertation Abstracts International77-01A(E).
標題:	Banking. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3720685
ISBN:	9781339017600

An examination regarding the role of corporate social responsibility in banking institutions as a tool for improving brand trust and consumers loyalty.
George, Aneek Asif.

An examination regarding the role of corporate social responsibility in banking institutions as a tool for improving brand trust and consumers loyalty. - 122 p.

Source: Dissertation Abstracts International, Volume: 77-01(E), Section: A.

Thesis (D.B.A.)--Northcentral University, 2015.

The specific research problem is the lack of empirical evidence showing that Corporate Social Responsibility (CSR) is related to improved brand trust and consumer loyalty, two variables that have been found to improve the public image of companies. In line with the topic of the study, the purpose of this quantitative co-relational study was to examine the CSR of financial banking institutions to gain insights into the relationship between CSR and the creation of brand trust and consumer loyalty based on the scores on the instruments used to measure the variables. There is a gap in the literature between the relationship between CSR and financial banking institutions. The current study aimed to fill in that gap. To achieve the purpose of the study, the researcher chose to use a quantitative correlation using multiple regression analysis in order to examine the correlation between CSR (independent variable) and the creation of brand trust and consumer loyalty (dependent variables). A multiple regression analysis was conducted to determine if CSR, as measured by the four-factor structure of Turker's (2009) conceptualization of CSR, predicts changes in both brand trust and consumer loyalty. The study population was financial banking institutions in the United States, with which the researcher used convenience-sampling method to select 98 financial banking institutions based on power analysis that was conducted. It was found that the overall effects of the four-factor structures of CSR on brand trust and consumer loyalty was insignificant. Furthermore, the individual effects of the four factor structures of CSR on brand trust and consumer's loyalty was also insignificant.

ISBN: 9781339017600Subjects--Topical Terms:

1557594
Banking.

An examination regarding the role of corporate social responsibility in banking institutions as a tool for improving brand trust and consumers loyalty.
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