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Three essays in empirical industrial...

Muir, David Michael.

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Three essays in empirical industrial organization.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Three essays in empirical industrial organization./
Author:	Muir, David Michael.
Description:	139 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-10(E), Section: A.
Contained By:	Dissertation Abstracts International76-10A(E).
Subject:	Commerce-Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3706010
ISBN:	9781321794373

Three essays in empirical industrial organization.
Muir, David Michael.

Three essays in empirical industrial organization. - 139 p.

Source: Dissertation Abstracts International, Volume: 76-10(E), Section: A.

Thesis (Ph.D.)--University of Pennsylvania, 2015.

Collectively, this work investigates different components of the marketing mix (namely, price and product) and the impact that firms' choices of various aspects of the mix have on consumer decision processes. In Chapters 1 and 2, we study the effect of firms' choices of sophisticated pricing strategies on consumer decision making, while, in Chapter 3, we study the effect of firms' choices of sophisticated product strategies on consumer decision making. In Chapter 1, we uncover evidence that firms have a significant profit motive to engage in drip or add-on pricing, and that consumers frequently are inattentive to the add-on when making their product choices. Many consumers only think about the base price when making decisions, as opposed to thinking about a composite price that incorporates aftermarket prices. In Chapter 2, we determine that informational differentiation due to differences in the way that firms display their prices to consumers significantly affects which consumers are aware of all requisite price components when making choices. Consumers prefer more information to less, and, consequently, are more price sensitive, but face significant challenges in making informed choices when confronted with price detail variations. In Chapter 3, we determine that firms offering one-to-one customization of products appeal most to geographically isolated households who lack adequate offline alternatives. We determine that households without good offline options shop more online. Shopping more intensively online has two aspects: households purchase more customized products online, and, consistent with their decision to customize, they search more -- as proxied by their browsing history -- than households with good offline options who may choose to visit the store to experience new products.

ISBN: 9781321794373Subjects--Topical Terms:

3168423
Commerce-Business.

Three essays in empirical industrial organization.
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300 $a 139 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-10(E), Section: A.
500 $a Adviser: Katja Seim.
502 $a Thesis (Ph.D.)--University of Pennsylvania, 2015.
520 $a Collectively, this work investigates different components of the marketing mix (namely, price and product) and the impact that firms' choices of various aspects of the mix have on consumer decision processes. In Chapters 1 and 2, we study the effect of firms' choices of sophisticated pricing strategies on consumer decision making, while, in Chapter 3, we study the effect of firms' choices of sophisticated product strategies on consumer decision making. In Chapter 1, we uncover evidence that firms have a significant profit motive to engage in drip or add-on pricing, and that consumers frequently are inattentive to the add-on when making their product choices. Many consumers only think about the base price when making decisions, as opposed to thinking about a composite price that incorporates aftermarket prices. In Chapter 2, we determine that informational differentiation due to differences in the way that firms display their prices to consumers significantly affects which consumers are aware of all requisite price components when making choices. Consumers prefer more information to less, and, consequently, are more price sensitive, but face significant challenges in making informed choices when confronted with price detail variations. In Chapter 3, we determine that firms offering one-to-one customization of products appeal most to geographically isolated households who lack adequate offline alternatives. We determine that households without good offline options shop more online. Shopping more intensively online has two aspects: households purchase more customized products online, and, consistent with their decision to customize, they search more -- as proxied by their browsing history -- than households with good offline options who may choose to visit the store to experience new products.
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773 0 $t Dissertation Abstracts International $g 76-10A(E).
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