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Branding millennials: A thematic ana...

Sharp, Jordon.

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Branding millennials: A thematic analysis utilizing hiring professionals and popular press books.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branding millennials: A thematic analysis utilizing hiring professionals and popular press books./
Author:	Sharp, Jordon.
Description:	154 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.
Contained By:	Dissertation Abstracts International76-12A(E).
Subject:	Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3718696
ISBN:	9781321986204

Branding millennials: A thematic analysis utilizing hiring professionals and popular press books.
Sharp, Jordon.

Branding millennials: A thematic analysis utilizing hiring professionals and popular press books. - 154 p.

Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.

Thesis (D.M.)--Colorado Technical University, 2015.

This qualitative study examines personal branding for today's job market with particular focus on the Millennial Generation. Millennials are individuals born after 1980. To accomplish this study, a thematic analysis of popular press books, utilizing independent coders to code the most influential books on the subject of personal branding, and personal interviews with hiring professionals were conducted. Eight principle themes regarding personal branding and the hiring process emerged from the data: definitions of personal branding; benefits of personal branding; elements of personal branding; discovering one's personal brand; developing one's personal brand; branding online (online dos, online don'ts, and online branding management); in-person branding; and in print branding. The themes were combined to produce a personal branding model entitled The Personal Branding Blueprint: A Guide for the Millennial Job Seeker, to be utilized to teach millennials effective branding techniques needed to achieve gainful employment. Suggestions on how practitioners can best use this data and how it compares to other empirical findings regarding millennials, job preparation, and personal branding are examined. Further recommendations and directions for scholarship are presented.

ISBN: 9781321986204Subjects--Topical Terms:

516664
Management.

Branding millennials: A thematic analysis utilizing hiring professionals and popular press books.
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245 1 0 $a Branding millennials: A thematic analysis utilizing hiring professionals and popular press books.
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500 $a Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.
500 $a Adviser: Kennedy Maranga.
502 $a Thesis (D.M.)--Colorado Technical University, 2015.
520 $a This qualitative study examines personal branding for today's job market with particular focus on the Millennial Generation. Millennials are individuals born after 1980. To accomplish this study, a thematic analysis of popular press books, utilizing independent coders to code the most influential books on the subject of personal branding, and personal interviews with hiring professionals were conducted. Eight principle themes regarding personal branding and the hiring process emerged from the data: definitions of personal branding; benefits of personal branding; elements of personal branding; discovering one's personal brand; developing one's personal brand; branding online (online dos, online don'ts, and online branding management); in-person branding; and in print branding. The themes were combined to produce a personal branding model entitled The Personal Branding Blueprint: A Guide for the Millennial Job Seeker, to be utilized to teach millennials effective branding techniques needed to achieve gainful employment. Suggestions on how practitioners can best use this data and how it compares to other empirical findings regarding millennials, job preparation, and personal branding are examined. Further recommendations and directions for scholarship are presented.
520 $a Keywords: thematic analysis, millennials, job preparation, personal branding, popular press.
590 $a School code: 1271.
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650 4 $a Business education. $3 543396
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