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Giving and getting: Examining the ch...

Burrows, Sarah M.

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Giving and getting: Examining the changing landscape of unpaid marketing communication internships.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Giving and getting: Examining the changing landscape of unpaid marketing communication internships./
作者:	Burrows, Sarah M.
面頁冊數:	186 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-09(E), Section: A.
Contained By:	Dissertation Abstracts International76-09A(E).
標題:	Educational leadership. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3704126
ISBN:	9781321763263

Giving and getting: Examining the changing landscape of unpaid marketing communication internships.
Burrows, Sarah M.

Giving and getting: Examining the changing landscape of unpaid marketing communication internships. - 186 p.

Source: Dissertation Abstracts International, Volume: 76-09(E), Section: A.

Thesis (Ed.D.)--Northeastern University, 2015.

There are numerous pressures put on internship advisers in academia about the ethicality and legality of unpaid internships in the marketing communications for-profit sector. Examined here are the expectations and requirements that college internship advisers have for college-sponsored, unpaid internships, and how their institutional procedures, protocols and practices compare against the guidelines put forth by the U.S. Department of Labor (Department of Labor, DOL, 2010). This study is an exploration of how academic internship advisers ensure that unpaid internships comply with the law and also offer students access to opportunities that provide the marketable skills, pre-professional experience, networking contacts and references that will enable the launch of their careers. This multi-site case study aims to discover the successes and challenges of the study participants regarding the education of the next generation, and the ways in which they contribute to industry by coaching interns on practices that are "industry standards." New information is also presented on current practices and examples of strategic solutions to the challenges of providing unpaid marketing communication internships in the for-profit sector, within the context of the DOL laws, increased media scrutiny on unpaid internships, and budgetary pressures in both academia and industry since the economic collapse of 2008. The arguments for and against the phenomenon of unpaid internships is examined within the context of several factors, including the return on investment (ROI) in higher education, the acquisition of professional skills for college graduates, industry needs for affordable labor and a pipeline of talent, the Fair Standards of Labor Act of 1937, the unequal access to prime internships for less "well-connected" students, as well as the inability for less affluent populations of students to work for free.

ISBN: 9781321763263Subjects--Topical Terms:

529436
Educational leadership.

Giving and getting: Examining the changing landscape of unpaid marketing communication internships.
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