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Organizational-Public Relations: A C...

West, Chasah E.

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Organizational-Public Relations: A Cultural Measure of International Publics.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Organizational-Public Relations: A Cultural Measure of International Publics./
作者:	West, Chasah E.
面頁冊數:	67 p.
附註:	Source: Masters Abstracts International, Volume: 54-06.
Contained By:	Masters Abstracts International54-06(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1594479
ISBN:	9781321917574

Organizational-Public Relations: A Cultural Measure of International Publics.
West, Chasah E.

Organizational-Public Relations: A Cultural Measure of International Publics. - 67 p.

Source: Masters Abstracts International, Volume: 54-06.

Thesis (M.S.)--University of Louisiana at Lafayette, 2015.

This thesis aims to measure the dimensions that comprise a relationship between an organization and its public (Organization-Public Relationship) across cultures in order to ascertain which of the dimensions are valued most in those various cultures. Through a historical look at public relations literature, the relatively new theory of Organization-Public Relations is traced, explained, and then applied. O-PR dimensions considered for study are trust, control mutuality, relationship commitment, relationship satisfaction, and face and favor. The study undertaken will be exploratory in nature; the survey will be distributed to international college students currently attending American universities, 18-25 and analyzed using one-way ANOVA to provide a comparison. While many culture-specific models of public relations exist, this study does not attempt to build a new model, but to measure cultures across an existing one. The expected outcomes will provide insight into building and measuring effective cross-cultural, and multi-cultural public relations campaigns, as well as allow for a further validation and understanding of international application of the Organization-Public Relationship Assessment (OPRA): a cross-cultural, multiple-item scale for measuring organization--public relationships developed by Huang (2001). Data will also be collected, analyzed, and compared on perception of likelihood of relationship dimensions affecting word-of-mouth advertising from students.

ISBN: 9781321917574Subjects--Topical Terms:

524709
Communication.

Organizational-Public Relations: A Cultural Measure of International Publics.
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