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Art Lending Incorporated: Revealing ...

McGrail, Katherine M.

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Art Lending Incorporated: Revealing the Mutually Beneficial Relationship between Corporations and Museums.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Art Lending Incorporated: Revealing the Mutually Beneficial Relationship between Corporations and Museums./
作者:	McGrail, Katherine M.
面頁冊數:	63 p.
附註:	Source: Masters Abstracts International, Volume: 55-01.
Contained By:	Masters Abstracts International55-01(E).
標題:	Arts management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1598579
ISBN:	9781339036342

Art Lending Incorporated: Revealing the Mutually Beneficial Relationship between Corporations and Museums.
McGrail, Katherine M.

Art Lending Incorporated: Revealing the Mutually Beneficial Relationship between Corporations and Museums. - 63 p.

Source: Masters Abstracts International, Volume: 55-01.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2015.

This paper will examine scholarship on corporate art collections, the relationship between corporate sponsorship and museums, and the lending collaborations between corporate collections and museums. It is important to indicate that this paper does not intend to evaluate the quality of any corporately held collection. It seeks to reveal how corporate lending instrumentality satisfies the needs of businesses and museums, by forming a mutually beneficial and balanced relationship for both parties, without criticism. For a company, lending art to a museum exposes its art to a wider market, meets its incentives for art collecting, and increases the value of its collection. Furthermore, when a museum borrows art from a corporation it addresses its financial restraints and has access to greater curatorial needs. It is essential to establish a centralized and systematic approach to art lending with all willingly participating corporate art collections. The development of an art-lending database is necessary to optimize this practice and the benefits it generates for corporations and museums.

ISBN: 9781339036342Subjects--Topical Terms:

3168382
Arts management.

Art Lending Incorporated: Revealing the Mutually Beneficial Relationship between Corporations and Museums.
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520 $a This paper will examine scholarship on corporate art collections, the relationship between corporate sponsorship and museums, and the lending collaborations between corporate collections and museums. It is important to indicate that this paper does not intend to evaluate the quality of any corporately held collection. It seeks to reveal how corporate lending instrumentality satisfies the needs of businesses and museums, by forming a mutually beneficial and balanced relationship for both parties, without criticism. For a company, lending art to a museum exposes its art to a wider market, meets its incentives for art collecting, and increases the value of its collection. Furthermore, when a museum borrows art from a corporation it addresses its financial restraints and has access to greater curatorial needs. It is essential to establish a centralized and systematic approach to art lending with all willingly participating corporate art collections. The development of an art-lending database is necessary to optimize this practice and the benefits it generates for corporations and museums.
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