語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
查詢
薦購
讀者園地
我的帳戶
說明
簡單查詢
進階查詢
圖書館推薦圖書
讀者推薦圖書(公開)
教師指定參考書
借閱排行榜
預約排行榜
分類瀏覽
展示書
專題書單RSS
個人資料
個人檢索策略
個人薦購
借閱紀錄/續借/預約
個人評論
個人書籤
東區互惠借書
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Extending the technology acceptance ...
~
Liao, Yuting.
FindBook
Google Book
Amazon
博客來
Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications./
作者:
Liao, Yuting.
面頁冊數:
50 p.
附註:
Source: Masters Abstracts International, Volume: 55-02.
Contained By:
Masters Abstracts International55-02(E).
標題:
Technical communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1601779
ISBN:
9781339143170
Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications.
Liao, Yuting.
Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications.
- 50 p.
Source: Masters Abstracts International, Volume: 55-02.
Thesis (M.S.)--Iowa State University, 2015.
Technology Acceptance Model (TAM) is widely applied to explain how users come to adopt a new technology. Motivated by the need to have a better understanding of the rapid growth of fitness applications (apps) on smartphones, this study tests an extension of the TAM model through explaining how social influence and application characteristics affect college students' behavioral intention of downloading fitness applications to their smartphones. Based on a survey and a series of regression analyses, the results confirm the effects of two major determinants---perceived usefulness and perceived ease of use---on users' attitude toward using fitness apps. In addition, the findings show that electronic word of mouth (eWOM) and application characteristics significantly influence downloading of fitness apps. Finally, the results underline the crucial role of apps functional features. By adding external factors, the proposed research model fits in the context of fitness apps, and fills the literature gap by identifying how to motivate individuals to download fitness apps. The study provides researchers and marketers with empirical evidence about college students' reasons for selection of fitness apps.
ISBN: 9781339143170Subjects--Topical Terms:
3172863
Technical communication.
Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications.
LDR
:02178nmm a2200313 4500
001
2068056
005
20160422125033.5
008
170521s2015 ||||||||||||||||| ||eng d
020
$a
9781339143170
035
$a
(MiAaPQ)AAI1601779
035
$a
AAI1601779
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Liao, Yuting.
$3
3182943
245
1 0
$a
Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications.
300
$a
50 p.
500
$a
Source: Masters Abstracts International, Volume: 55-02.
500
$a
Adviser: Gang Han.
502
$a
Thesis (M.S.)--Iowa State University, 2015.
520
$a
Technology Acceptance Model (TAM) is widely applied to explain how users come to adopt a new technology. Motivated by the need to have a better understanding of the rapid growth of fitness applications (apps) on smartphones, this study tests an extension of the TAM model through explaining how social influence and application characteristics affect college students' behavioral intention of downloading fitness applications to their smartphones. Based on a survey and a series of regression analyses, the results confirm the effects of two major determinants---perceived usefulness and perceived ease of use---on users' attitude toward using fitness apps. In addition, the findings show that electronic word of mouth (eWOM) and application characteristics significantly influence downloading of fitness apps. Finally, the results underline the crucial role of apps functional features. By adding external factors, the proposed research model fits in the context of fitness apps, and fills the literature gap by identifying how to motivate individuals to download fitness apps. The study provides researchers and marketers with empirical evidence about college students' reasons for selection of fitness apps.
590
$a
School code: 0097.
650
4
$a
Technical communication.
$3
3172863
650
4
$a
Mass communication.
$3
2144804
650
4
$a
Marketing.
$3
536353
650
4
$a
Higher education.
$3
641065
650
4
$a
Kinesiology.
$3
517627
690
$a
0643
690
$a
0708
690
$a
0338
690
$a
0745
690
$a
0575
710
2
$a
Iowa State University.
$b
Journalism and Mass Communication.
$3
1030846
773
0
$t
Masters Abstracts International
$g
55-02(E).
790
$a
0097
791
$a
M.S.
792
$a
2015
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1601779
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9300924
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入