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An analysis of the relationship betw...

Bishop, Jeremy S.

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An analysis of the relationship between hospitality culture and customer-based brand equity in the lodging industry.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An analysis of the relationship between hospitality culture and customer-based brand equity in the lodging industry./
作者:	Bishop, Jeremy S.
面頁冊數:	167 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.
Contained By:	Dissertation Abstracts International76-05A(E).
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3668089
ISBN:	9781321427356

An analysis of the relationship between hospitality culture and customer-based brand equity in the lodging industry.
Bishop, Jeremy S.

An analysis of the relationship between hospitality culture and customer-based brand equity in the lodging industry. - 167 p.

Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.

Thesis (D.B.A.)--Capella University, 2014.

The author proposed a combined use of the Customer Based Brand Equity Model (Hsu, Oh, & Assaf, 2012) and the Hospitality Culture Scale (Dawson, Abbott, & Shoemaker, 2011) providing a quantitative study for an analysis of potential relationships between a sample of the population of guests and managers of brand affiliated hotels and bed and breakfast inns located in the Southeast. The research question explored what extent hospitality culture relates to customer-based brand equity in the lodging industry. The exploratory and descriptive study examines the constructs of the brand equity model for consumer preferences, as well as the hospitality culture scale model constructs within organizational and personal attributes of lodging managers. A review of the literature provides considerable support of an exploratory research study assessing the gap in the lodging industry of the types of accommodations and brands the various lodging companies offer in comparison to consumer demand and purchase intention. The potential shortage of value creation through innovative product development or geographic expansion of existing brands demonstrate, through anonymous and coded survey feedback, the capacity for establishing or building on existing brand equity and consumer loyalty in bed and breakfast lodging styles.

ISBN: 9781321427356Subjects--Topical Terms:

535376
Recreation.

An analysis of the relationship between hospitality culture and customer-based brand equity in the lodging industry.
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