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The effects of brand, design, and pr...

Oh, Kyoungwhan.

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The effects of brand, design, and price on intent to purchase an activity tracker.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The effects of brand, design, and price on intent to purchase an activity tracker./
作者:	Oh, Kyoungwhan.
面頁冊數:	101 p.
附註:	Source: Masters Abstracts International, Volume: 53-02.
Contained By:	Masters Abstracts International53-02(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1559554
ISBN:	9781321003093

The effects of brand, design, and price on intent to purchase an activity tracker.
Oh, Kyoungwhan.

The effects of brand, design, and price on intent to purchase an activity tracker. - 101 p.

Source: Masters Abstracts International, Volume: 53-02.

Thesis (M.S.)--The Florida State University, 2014.

As technology development has made the world better, the benefits of such development are also increasingly related to sports activities. Many sports devices have been combined with Information Technology (IT). One great example is an IT-combined sport device called "Activity Tracker." It is a device that is worn on the body and records a user's body status such as calories burned, steps walked, or heart rates. With people's increasing attention to their health, it is expected that the popularity of the devices will increase. To aid in the sales of activity trackers in a competitive market, the manufacturers should be familiar with the impact of product cues such as brand, price, and design on consumers' perceived quality, which will influence their willingness to buy.

ISBN: 9781321003093Subjects--Topical Terms:

2122869
Sports Management.

The effects of brand, design, and price on intent to purchase an activity tracker.
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245 1 4 $a The effects of brand, design, and price on intent to purchase an activity tracker.
300 $a 101 p.
500 $a Source: Masters Abstracts International, Volume: 53-02.
500 $a Adviser: Jeffrey James.
502 $a Thesis (M.S.)--The Florida State University, 2014.
520 $a As technology development has made the world better, the benefits of such development are also increasingly related to sports activities. Many sports devices have been combined with Information Technology (IT). One great example is an IT-combined sport device called "Activity Tracker." It is a device that is worn on the body and records a user's body status such as calories burned, steps walked, or heart rates. With people's increasing attention to their health, it is expected that the popularity of the devices will increase. To aid in the sales of activity trackers in a competitive market, the manufacturers should be familiar with the impact of product cues such as brand, price, and design on consumers' perceived quality, which will influence their willingness to buy.
520 $a The study was quantitative; paper and pencil questionnaires were utilized. The instruments were derived from three existing studies. The study participants were Florida State University undergraduate and graduate students; 200 questionnaires were distributed to students enrolled in Lifetime Activity Program (LAP) courses and/or visiting a recreation center on campus. The final sample size was 144 participants. The data was analyzed using several statistical methods with PASW Statistics 20.0. From the descriptive statistics, the frequency counts and/or mean scores were computed for profiling the participants. The Cronbach's alpha scores, and item-to-total correlations were utilized to assess the internal consistency of the factors measured with the questionnaires. The assumptions of multiple regression, including as normality, linearity, homoscedasticity, and multicollinearity were assessed. Multiple regressions were utilized to gauge the extent to which price, brand, and design influence perceived quality. As the final step, a simple regression was utilized to measure the relationship between perceived quality and willingness to buy.
520 $a Examination of this data revealed several significant results regarding the relationships between product cues, perceived quality, and willingness to buy. While brand (t=6.779; p<.05; beta=.522) and design (t=5.934; p.05; beta=-.139) had no significant impact on perceived quality. Perceived quality (t=6.060; p<.05; beta=.453) had a positive impact on willingness to buy; however, the variance (20%) accounted for in willingness to buy was low, meaning that there may be mediating variables between perceived quality and willingness to buy.
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