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Gambia Radio and Television Services...

Dibba, Amie Lamin.

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Gambia Radio and Television Services: An Analysis of Program Selection Strategies in Comparison to the Needs of its Viewing Audience and Potential Advertisers.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Gambia Radio and Television Services: An Analysis of Program Selection Strategies in Comparison to the Needs of its Viewing Audience and Potential Advertisers./
作者:	Dibba, Amie Lamin.
面頁冊數:	90 p.
附註:	Source: Masters Abstracts International, Volume: 53-04.
Contained By:	Masters Abstracts International53-04(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1561396
ISBN:	9781321064728

Gambia Radio and Television Services: An Analysis of Program Selection Strategies in Comparison to the Needs of its Viewing Audience and Potential Advertisers.
Dibba, Amie Lamin.

Gambia Radio and Television Services: An Analysis of Program Selection Strategies in Comparison to the Needs of its Viewing Audience and Potential Advertisers. - 90 p.

Source: Masters Abstracts International, Volume: 53-04.

Thesis (M.S.)--Drexel University, 2014.

The Gambia, West Africa has only one operational television station. The Gambia Radio and Television Services (GRTS) serves as the sole television station in the country and is government owned. Although GRTS is a public government owned station, it does sell airtime for commercial use. The purpose of this thesis is to analyze the television program selection and scheduling strategies at GRTS in comparison to the needs of its viewing audience and potential advertisers.

ISBN: 9781321064728Subjects--Topical Terms:

524709
Communication.

Gambia Radio and Television Services: An Analysis of Program Selection Strategies in Comparison to the Needs of its Viewing Audience and Potential Advertisers.
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520 $a The Gambia, West Africa has only one operational television station. The Gambia Radio and Television Services (GRTS) serves as the sole television station in the country and is government owned. Although GRTS is a public government owned station, it does sell airtime for commercial use. The purpose of this thesis is to analyze the television program selection and scheduling strategies at GRTS in comparison to the needs of its viewing audience and potential advertisers.
520 $a The goal of this research is not only to provide a current analysis of the programming department of GRTS in terms of scheduling and strategies, it is also to highlight the effects of those decisions on the audience as well as the current and potential advertisers utilizing the platform. To give a broader understanding of the inner workings of GRTS, a more in depth analysis will be utilized regarding other relevant departments within the institution. For this study, the methodologies used were interviews, surveys and field observations.
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