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Analysis of university mission state...

Ketterer, Mark L.

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Analysis of university mission statements and the missions and strategic plans of athletic departments.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Analysis of university mission statements and the missions and strategic plans of athletic departments./
作者:	Ketterer, Mark L.
面頁冊數:	54 p.
附註:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1589041
ISBN:	9781321758696

Analysis of university mission statements and the missions and strategic plans of athletic departments.
Ketterer, Mark L.

Analysis of university mission statements and the missions and strategic plans of athletic departments. - 54 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2015.

Mission statements are the cornerstone of strategic planning (Hax & Majluf, 1984; Conway, Mackay, & Yorke, 1994), and missions and strategic plans are written to set objectives for the future (Kriemadis, 2009; Winston, 2013.) This study utilizes the written objectives of the university missions and the athletic department missions and strategic plans to determine the alignment of the two entities. A content analysis of 23 institutions in the "Power 5" conferences in NCAA Division I revealed alignment between the missions of the universities and the athletic department missions and strategic plans. Comparisons were made between the missions of each entity and also between the strategic plans and each mission. The results of this study support the theory athletic departments view themselves as a part of the university and operate in that manner (Kriemadis, 2009.).

ISBN: 9781321758696Subjects--Topical Terms:

2122869
Sports Management.

Analysis of university mission statements and the missions and strategic plans of athletic departments.
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