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Analyzing variation in fan identific...

Barrett, Andrew Hunter.

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Analyzing variation in fan identification development and the effects on intercollegiate athletic fundraising.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Analyzing variation in fan identification development and the effects on intercollegiate athletic fundraising./
作者:	Barrett, Andrew Hunter.
面頁冊數:	64 p.
附註:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1588961
ISBN:	9781321756821

Analyzing variation in fan identification development and the effects on intercollegiate athletic fundraising.
Barrett, Andrew Hunter.

Analyzing variation in fan identification development and the effects on intercollegiate athletic fundraising. - 64 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2015.

More money is currently being invested in intercollegiate sports than ever and it has led to an "arms race" including spending hundreds of millions of dollars on athletic facilities, enhancing student-athlete welfare, and multi-million dollar contracts for coaches. The onus has been placed on athletic development organizations to increase fundraising efforts to meet the needs of expanding budgets. The purpose of this study is to analyze how highly identified fans are with an institution at different ages and examine the relationship between when a person develops an identification and their donor behavior. The highest rated motivating factors were analyzed for the population as a whole and in demographic sub-categories. There were no statistically significant differences between high and low identification scores and different donor groups (annual gift and total lifetime giving). Additionally, no statistically significant differences were found on fan identification scores based on annual giving levels at different age categories.

ISBN: 9781321756821Subjects--Topical Terms:

2122869
Sports Management.

Analyzing variation in fan identification development and the effects on intercollegiate athletic fundraising.
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