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Recent graduate donor motivations.

Bass, Allison Jill.

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Recent graduate donor motivations.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Recent graduate donor motivations./
作者:	Bass, Allison Jill.
面頁冊數:	51 p.
附註:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1563929
ISBN:	9781321140958

Recent graduate donor motivations.
Bass, Allison Jill.

Recent graduate donor motivations. - 51 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2014.

The purpose of this study was to examine what motivates recent graduates to give to athletic department fundraising campaigns. Recent graduates involved alumni who had graduated from the institution within the past five years, and were contacted via email to participate in an online survey. Data was obtained involving demographic information, giving levels, family history of athletic giving, and motivations for giving to an athletic fundraising campaign.

ISBN: 9781321140958Subjects--Topical Terms:

2122869
Sports Management.

Recent graduate donor motivations.
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245 1 0 $a Recent graduate donor motivations.
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500 $a Source: Masters Abstracts International, Volume: 53-05.
500 $a Adviser: Barbara Osborne.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2014.
520 $a The purpose of this study was to examine what motivates recent graduates to give to athletic department fundraising campaigns. Recent graduates involved alumni who had graduated from the institution within the past five years, and were contacted via email to participate in an online survey. Data was obtained involving demographic information, giving levels, family history of athletic giving, and motivations for giving to an athletic fundraising campaign.
520 $a Motives to be tested were determined through prior research of motives for charitable and athletic contributions. Using independent t-tests, significant motivations were found for recent graduates to give to athletics. There were no differences in motivations or giving levels between males and females. Motivations were statistically significant between recent graduates with a family history of giving and those without a family history of giving, but giving levels were not significantly different between the two groups.
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