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Interplay between Social Media and T...
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Sriram, Vignesh.
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Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content./
作者:
Sriram, Vignesh.
面頁冊數:
61 p.
附註:
Source: Masters Abstracts International, Volume: 54-02.
Contained By:
Masters Abstracts International54-02(E).
標題:
Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1528467
ISBN:
9781321473117
Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.
Sriram, Vignesh.
Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.
- 61 p.
Source: Masters Abstracts International, Volume: 54-02.
Thesis (M.A.)--MICA (Mudra Institute of Communications, Ahmedabad) (India), 2014.
Social TV is the new holy grail amongst the broadcasters in the country. Twitter has been buzzing about the latest season of House of cards, while there was a constant stream of Tweets shown during the telecast of the IPL auctions. Twitter has suddenly become this indispensable TV companion, where people discuss, thrash and even influence a lot of television content. This research is intended to study this interplay between television and social media: To Understand the social media behaviour of the audience and how it impacts the television content.
ISBN: 9781321473117Subjects--Topical Terms:
536353
Marketing.
Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.
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For the purpose of this study, only the two stakeholders- the broadcasters and the audience were considered and the analysis used for the study was qualitative. The conversational and real time application of Twitter has just made it a perfect complement to television and it's become a 'virtual water cooler' of sorts, where people talk about television shows without being confined by the boundaries of geographies.
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