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An empirical analysis of consumer be...

Salter, Calvin.

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An empirical analysis of consumer behavior in the online auction marketplace.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An empirical analysis of consumer behavior in the online auction marketplace./
作者:	Salter, Calvin.
面頁冊數:	116 p.
附註:	Source: Masters Abstracts International, Volume: 54-03.
Contained By:	Masters Abstracts International54-03(E).
標題:	Commerce-Business. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1582958
ISBN:	9781321530759

An empirical analysis of consumer behavior in the online auction marketplace.
Salter, Calvin.

An empirical analysis of consumer behavior in the online auction marketplace. - 116 p.

Source: Masters Abstracts International, Volume: 54-03.

Thesis (M.A.)--Clemson University, 2014.

The purpose of this paper is to analyze a unique data set pertaining to eBay auctions, in particular auctions of the first generation iPad. This analysis will give some interpretations about consumer behavior in the consumer electronics market on eBay, especially how the reputation of sellers and the shipping price that sellers charge affects the final selling price of an item. Other economics variables are analyzed to provide a broader picture of pricing determinants. Reputation is an important mechanism to consider in any market. However, reputation in the eBay market is particularly important because buyers do not interact with the sellers and do not physically handle the products. The paper finds that reputation is an important factor in the final selling price of auctions on eBay.

ISBN: 9781321530759Subjects--Topical Terms:

3168423
Commerce-Business.

An empirical analysis of consumer behavior in the online auction marketplace.
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