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Understanding the Relationship Betwe...

Wirth, Kurt A.

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Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics./
作者:	Wirth, Kurt A.
面頁冊數:	32 p.
附註:	Source: Masters Abstracts International, Volume: 53-02.
Contained By:	Masters Abstracts International53-02(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1559585
ISBN:	9781321003741

Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics.
Wirth, Kurt A.

Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics. - 32 p.

Source: Masters Abstracts International, Volume: 53-02.

Thesis (M.S.)--Rochester Institute of Technology, 2014.

This study is a survey-based examination of social media's relationship with identity and behavioral intentions in the area of collegiate athletics. Based on social identity and organizational identity theories, this study focuses on the role that social media can play in the development of individuals' attitudes and the behaviors that result from them. In doing so, the study becomes one of the first to analyze this relationship and provides a benchmark with which to help develop future studies. Findings show significant correlations between the consumption of an athletic program's social media campaign, level of self-identity with that program, and likeliness to engage in program-friendly behaviors among the sample.

ISBN: 9781321003741Subjects--Topical Terms:

524709
Communication.

Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics.
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520 $a This study is a survey-based examination of social media's relationship with identity and behavioral intentions in the area of collegiate athletics. Based on social identity and organizational identity theories, this study focuses on the role that social media can play in the development of individuals' attitudes and the behaviors that result from them. In doing so, the study becomes one of the first to analyze this relationship and provides a benchmark with which to help develop future studies. Findings show significant correlations between the consumption of an athletic program's social media campaign, level of self-identity with that program, and likeliness to engage in program-friendly behaviors among the sample.
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