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Use of System Dynamics Modeling to E...

Biroscak, Brian J.

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Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation./
Author:	Biroscak, Brian J.
Description:	186 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-11(E), Section: B.
Contained By:	Dissertation Abstracts International75-11B(E).
Subject:	Public health. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3631315
ISBN:	9781321097498

Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation.
Biroscak, Brian J.

Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation. - 186 p.

Source: Dissertation Abstracts International, Volume: 75-11(E), Section: B.

Thesis (Ph.D.)--University of South Florida, 2014.

This item is not available from ProQuest Dissertations & Theses.

Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations---including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's theory-of-change. The research question was: "What are the linkages and connections between CBPM inputs, activities, immediate outcomes, intermediate outcomes, and ultimate impacts?" The author implemented a case study design, with the case being a normative community coalition. The study adhered to a well-developed series of steps for system dynamics modeling.

ISBN: 9781321097498Subjects--Topical Terms:

534748
Public health.

Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation.
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100 1 $a Biroscak, Brian J. $3 3177189
245 1 0 $a Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation.
300 $a 186 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-11(E), Section: B.
500 $a Adviser: Carol Bryant.
502 $a Thesis (Ph.D.)--University of South Florida, 2014.
506 $a This item is not available from ProQuest Dissertations & Theses.
506 $a This item must not be sold to any third party vendors.
520 $a Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations---including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's theory-of-change. The research question was: "What are the linkages and connections between CBPM inputs, activities, immediate outcomes, intermediate outcomes, and ultimate impacts?" The author implemented a case study design, with the case being a normative community coalition. The study adhered to a well-developed series of steps for system dynamics modeling.
520 $a Results from model simulations show how gains in performance depend on a community coalition's initial culture and initial efficiency, and that only the most efficient coalitions may see benefits in coalition performance from implementing Community-Based Prevention Marketing for Policy Development. Theoretical implications for social marketers---e.g., real-world example of how to work 'upstream'---and system dynamics modelers---e.g., application of generic structures---are discussed. Practical implications for the framework's developers---namely, the importance of managing the early expectations of framework adopters---are discussed as well.
590 $a School code: 0206.
650 4 $a Public health. $3 534748
650 4 $a Systems science. $3 3168411
650 4 $a Marketing. $3 536353
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710 2 $a University of South Florida. $b Community and Family Health. $3 3177190
773 0 $t Dissertation Abstracts International $g 75-11B(E).
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793 $a English
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