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Attracting underrepresented minority...

Stribling, Tracy M.

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Attracting underrepresented minority students to the sciences with an interest and utility value intervention: Catching and holding interest in recruitment materials.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Attracting underrepresented minority students to the sciences with an interest and utility value intervention: Catching and holding interest in recruitment materials./
Author:	Stribling, Tracy M.
Description:	72 p.
Notes:	Source: Masters Abstracts International, Volume: 54-02.
Contained By:	Masters Abstracts International54-02(E).
Subject:	Social psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1569996
ISBN:	9781321377491

Attracting underrepresented minority students to the sciences with an interest and utility value intervention: Catching and holding interest in recruitment materials.
Stribling, Tracy M.

Attracting underrepresented minority students to the sciences with an interest and utility value intervention: Catching and holding interest in recruitment materials. - 72 p.

Source: Masters Abstracts International, Volume: 54-02.

Thesis (M.A.)--California State University, Long Beach, 2014.

This item must not be sold to any third party vendors.

In order to explore recruitment methods for attracting undergraduate underrepresented minority (URM) students to the sciences, an applied intervention involving the manipulation of the construct of interest was implemented. Using Bridges to the Baccalaureate--a scientific research program available to community college URM students--as the context for the intervention, I redesigned the original recruitment brochure into two new brochures: one designed to catch interest and one designed to catch interest as well as hold it. Largely attributable to inherent limitations of applied research, no differences were found between the number of applications submitted the year the intervention was implemented compared to the previous baseline year, nor were any differences found between the number of applications submitted by students who received the interest brochure compared to those who received the utility value brochure.

ISBN: 9781321377491Subjects--Topical Terms:

520219
Social psychology.

Attracting underrepresented minority students to the sciences with an interest and utility value intervention: Catching and holding interest in recruitment materials.
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500 $a Adviser: Dustin Thoman.
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520 $a In order to explore recruitment methods for attracting undergraduate underrepresented minority (URM) students to the sciences, an applied intervention involving the manipulation of the construct of interest was implemented. Using Bridges to the Baccalaureate--a scientific research program available to community college URM students--as the context for the intervention, I redesigned the original recruitment brochure into two new brochures: one designed to catch interest and one designed to catch interest as well as hold it. Largely attributable to inherent limitations of applied research, no differences were found between the number of applications submitted the year the intervention was implemented compared to the previous baseline year, nor were any differences found between the number of applications submitted by students who received the interest brochure compared to those who received the utility value brochure.
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