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The value of a pint: A cultural econ...

Beckham, J. Nikol.

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The value of a pint: A cultural economy of American beer.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The value of a pint: A cultural economy of American beer./
作者:	Beckham, J. Nikol.
面頁冊數:	348 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
Contained By:	Dissertation Abstracts International75-09A(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3622302
ISBN:	9781303939525

The value of a pint: A cultural economy of American beer.
Beckham, J. Nikol.

The value of a pint: A cultural economy of American beer. - 348 p.

Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.

Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2014.

This item must not be sold to any third party vendors.

As a material commodity beer has remained surprisingly unchanged since its discovery---composed of roughly the same ingredients, combined in roughly the same proportions, to achieve roughly the same product. What has been in dramatic flux, particularly over the past 100 years, is how beer is valued. This dissertation considers the numerous and complex ways beer has been and continues to be woven into the fabric of contemporary American life. Changes in the valuation of beer---for instance beer valued as a uniquely taxable and critically profitable source of depression-era internal revenue; as a means of supporting U.S. troops during WWII; as an exemplar of achievable value-added through branding; as a racialized social ill; as a catalyst for technological innovation in packaging and distribution; as emblematic of American masculinity; or as a touchstone of activism advocating sustainable practices of producing, distributing and consuming food and drink---are most often narrowly cast as products of economic change or products of cultural change. In crafting a historically and contextually contingent cultural economy of American beer, this project frames such changes as a complex articulation of the two and in doing so, advances a theory of culturally embedded valuation.

ISBN: 9781303939525Subjects--Topical Terms:

524709
Communication.

The value of a pint: A cultural economy of American beer.
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