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The effect of product involvement on...

Emadi, Mona S.

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The effect of product involvement on socially responsible consumer behavior.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The effect of product involvement on socially responsible consumer behavior./
作者:	Emadi, Mona S.
面頁冊數:	97 p.
附註:	Source: Masters Abstracts International, Volume: 52-04.
Contained By:	Masters Abstracts International52-04(E).
標題:	Textile research. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524817
ISBN:	9781303676529

The effect of product involvement on socially responsible consumer behavior.
Emadi, Mona S.

The effect of product involvement on socially responsible consumer behavior. - 97 p.

Source: Masters Abstracts International, Volume: 52-04.

Thesis (M.Sc.)--University of Missouri - Columbia, 2013.

This item must not be sold to any third party vendors.

Consumers show dissimilar behaviors towards products at their purchase intention considering companies' socially responsible practices. In addition, consumers may not show same practices for both low and high involvement products while purchasing. Literature review suggests that consumers in the U.S. expect companies to be socially responsible in both environmental and social dimensions. This is more critical in apparel industry due to several violations regarding these both dimensions. On the other hand, socially responsible consumers pay more attention to these practices compared to other clusters of consumers including browns.

ISBN: 9781303676529Subjects--Topical Terms:

2153103
Textile research.

The effect of product involvement on socially responsible consumer behavior.
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100 1 $a Emadi, Mona S. $3 3175175
245 1 4 $a The effect of product involvement on socially responsible consumer behavior.
300 $a 97 p.
500 $a Source: Masters Abstracts International, Volume: 52-04.
500 $a Adviser: Jung E. Ha-Brookshire.
502 $a Thesis (M.Sc.)--University of Missouri - Columbia, 2013.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a Consumers show dissimilar behaviors towards products at their purchase intention considering companies' socially responsible practices. In addition, consumers may not show same practices for both low and high involvement products while purchasing. Literature review suggests that consumers in the U.S. expect companies to be socially responsible in both environmental and social dimensions. This is more critical in apparel industry due to several violations regarding these both dimensions. On the other hand, socially responsible consumers pay more attention to these practices compared to other clusters of consumers including browns.
520 $a This study sought to investigate the relation between information related to socially responsibility (SRI), consumers' profile (PRFL), and product involvement (INV) on consumers purchase intention. For this study, SRI was considered to have 2 dimensions: present and absent. The PRFL also had two categories, socially responsible and brown consumers. Similarly, INV had two levels of involvement, high and low. A 2X2X2 matrix was designed and each participant was exposed to two of profiles in a random order.
520 $a The study supports that consumers have concern about clothing products and companies' practices affect their purchase intention. Also, the effect of information related to SRI is associated with consumers' profile. In addition, products' level of involvement is associated with SRI and consumers' profile on their purchase intention. Moreover, this study compliments the former studies by suggesting that not all groups of consumers want to be good citizens by purchasing higher involvement products with related SRI. Implications, limitations and scope of further research are also discussed.
590 $a School code: 0133.
650 4 $a Textile research. $3 2153103
650 4 $a Marketing. $3 536353
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710 2 $a University of Missouri - Columbia. $b Textile and Apparel Management. $3 3175176
773 0 $t Masters Abstracts International $g 52-04(E).
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791 $a M.Sc.
792 $a 2013
793 $a English
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