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The differences in consumer attentio...

Conlon, Gabrielle.

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The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment./
作者:	Conlon, Gabrielle.
面頁冊數:	130 p.
附註:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
標題:	Packaging. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557936
ISBN:	9781303966064

The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment.
Conlon, Gabrielle.

The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment. - 130 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.S.)--Clemson University, 2014.

This item must not be sold to any third party vendors.

In order to remain on store shelves and stay competitive among the overwhelming number of packaged goods on today's shelves, companies will continue to be required to cut packaging material and increase sustainability. Current packaging is made using a variety of paperboard materials including Solid Bleached Sulfate (SBS), Coated Recycled Board (CRB) and Uncoated Recycled Board (URB), also known as Kraft. While both SBS and CRB feature a smooth, white printing surface ideal for high quality graphics, Kraft is typically associated with a dull printing surface and lower-quality graphics.

ISBN: 9781303966064Subjects--Topical Terms:

585030
Packaging.

The differences in consumer attention when purchasing products packed with kraft vs. simulated kraft substrate in a retail environment.
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500 $a Adviser: Rupert Andrew Hurley.
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506 $a This item must not be added to any third party search indexes.
520 $a In order to remain on store shelves and stay competitive among the overwhelming number of packaged goods on today's shelves, companies will continue to be required to cut packaging material and increase sustainability. Current packaging is made using a variety of paperboard materials including Solid Bleached Sulfate (SBS), Coated Recycled Board (CRB) and Uncoated Recycled Board (URB), also known as Kraft. While both SBS and CRB feature a smooth, white printing surface ideal for high quality graphics, Kraft is typically associated with a dull printing surface and lower-quality graphics.
520 $a Companies and brands interested in marketing to the eco-friendly consumer are printing a simulated Kraft look on SBS and CRB board rather than utilizing a natural Kraft substrate. This research sought to answer the following question: [RQ]: Is there a difference in consumer attention when shopping for packages printed on natural Kraft substrate (URB) or simulated Kraft substrate (CRB)? This Research Question was assessed using eye-tracking metrics gathered from participants in a retail-shopping environment. Metrics were compared using Wilcoxon Rank Sum test, the non-parametric equivalent to a two-sample t-test. At a 95% confidence level, the tests yielded no significant difference for participant's attention when shopping for packages made from Kraft substrate or simulated Kraft substrate.
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