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The impact of psychological state in...

Smith, Robert.

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The impact of psychological state incongruity on sport consumer memory for marketing stimuli.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The impact of psychological state incongruity on sport consumer memory for marketing stimuli./
作者:	Smith, Robert.
面頁冊數:	271 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-02(E), Section: A.
Contained By:	Dissertation Abstracts International76-02A(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3638081
ISBN:	9781321215663

The impact of psychological state incongruity on sport consumer memory for marketing stimuli.
Smith, Robert.

The impact of psychological state incongruity on sport consumer memory for marketing stimuli. - 271 p.

Source: Dissertation Abstracts International, Volume: 76-02(E), Section: A.

Thesis (Ph.D.)--The Florida State University, 2014.

This item must not be sold to any third party vendors.

This dissertation provides an exploration into the intricate relationship between the emotional volatility extant during spectator sport consumption and consumer memory for marketing stimuli. Emotional activity is measured across two dimensions (i.e., emotional arousal and valence), and an experimental methodology is implemented that allows for the competition of several theoretical predictions deriving from a variety of domains pertaining to the effect of volatility within each dimension upon consumer memory. Regarding the arousal-memory interaction, these predictions include (1) the arousal enhancement hypothesis, which predicts a comprehensive improvement in memory due to the presence of emotional arousal, (2) the cognitive resource allocation model, which predicts a comprehensive decline in memory due to the presence of emotional arousal, (3) the peripheral neglect hypothesis, which predicts the enhancement of memory for temporally, conceptually, and spatially central information and impairment of memory for peripheral information due to the presence of emotional arousal, and (4) state dependent memory, which refers to the phenomenon that memory relies upon a consistency in psychological contexts across encoding and retrieval. Regarding the valence-memory interaction, three predictions were tested: (1) positive valence effect, which refers to the prediction that emotional valence is positively related to probability of recall, (2) selectivity for valenced stimuli, which refers to the tendency to selectively encode/retrieve information with a non-neutral affective tone, and (3) state-dependent encoding, which refers to the tendency to selectively encode information with an affective tone that is congruent with one's current emotional valence state. This research provides support for a state-dependent view of the emotion-memory relationship. Recall patterns also approximated those predicted by the peripheral neglect hypothesis. The theoretical and practical implications of these findings are provided.

ISBN: 9781321215663Subjects--Topical Terms:

2122869
Sports Management.

The impact of psychological state incongruity on sport consumer memory for marketing stimuli.
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