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Essays on Information Technology and...

Zhang, Zhe.

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Essays on Information Technology and Firms' Pricing Strategy.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Essays on Information Technology and Firms' Pricing Strategy./
作者:	Zhang, Zhe.
面頁冊數:	191 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-01(E), Section: A.
Contained By:	Dissertation Abstracts International76-01A(E).
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3642954
ISBN:	9781321301359

Essays on Information Technology and Firms' Pricing Strategy.
Zhang, Zhe.

Essays on Information Technology and Firms' Pricing Strategy. - 191 p.

Source: Dissertation Abstracts International, Volume: 76-01(E), Section: A.

Thesis (Ph.D.)--University of California, Irvine, 2014.

This item is not available from ProQuest Dissertations & Theses.

Why do software firms sell more than one version of software to consumers? In the first chapter, I develop an analytical game theory model to examine a monopolist software firm's motivation of adopting a versioning strategy. We show that consumers' heterogeneity in requirements for software functionality and consumers' disutility from under-provisioning of software functionality are sufficient conditions for a software firm to adopt versioning strategy.

ISBN: 9781321301359Subjects--Topical Terms:

626628
Business Administration, Management.

Essays on Information Technology and Firms' Pricing Strategy.
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500 $a Advisers: Vidyanand Choudhary; Shivendu Shivendu.
502 $a Thesis (Ph.D.)--University of California, Irvine, 2014.
506 $a This item is not available from ProQuest Dissertations & Theses.
506 $a This item must not be sold to any third party vendors.
520 $a Why do software firms sell more than one version of software to consumers? In the first chapter, I develop an analytical game theory model to examine a monopolist software firm's motivation of adopting a versioning strategy. We show that consumers' heterogeneity in requirements for software functionality and consumers' disutility from under-provisioning of software functionality are sufficient conditions for a software firm to adopt versioning strategy.
520 $a Why do deals have different discount rates on a daily-deal website? In the second chapter, I develop a two-period model to capture the strategic interaction between a daily-deal publisher and a merchant who wants to offer a deal to consumers on the publisher's website. I show that a merchant's optimal discount rate strategy and participation decision depends on the trade-offs between four effects - advertising, sampling, cannibalization and revenue sharing. Moreover, I recommend that a daily-deal publisher should take into account a merchant's marginal cost, proportion of informed consumers and consumer characteristics in formulating an appropriately customized revenue sharing contract for the merchant.
520 $a Do consumers benefit from using an online retailer's recommender system? In the third chapter, I develop an analytical framework to examine the optimal recommender system strategy of an online multi-product retailer and the effect of the recommender system on consumer surplus. I find that when the recommender system is relatively accurate, the retailer will recommend products that are never a perfect match to the recipients of the recommendations. I also find that improving the precision of a relatively accurate recommender system leads to a reduction in consumer surplus.
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