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The impact of consumer- and retailer...

Kananukul, Chawanuan Fai.

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The impact of consumer- and retailer-related factors on marketing outcomes: A comparison of local and national department stores in Thailand.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The impact of consumer- and retailer-related factors on marketing outcomes: A comparison of local and national department stores in Thailand./
作者:	Kananukul, Chawanuan Fai.
面頁冊數:	247 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.
Contained By:	Dissertation Abstracts International75-10A(E).
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3624202
ISBN:	9781303973369

The impact of consumer- and retailer-related factors on marketing outcomes: A comparison of local and national department stores in Thailand.
Kananukul, Chawanuan Fai.

The impact of consumer- and retailer-related factors on marketing outcomes: A comparison of local and national department stores in Thailand. - 247 p.

Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.

Thesis (Ph.D.)--The University of North Carolina at Greensboro, 2014.

This item must not be sold to any third party vendors.

This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consumer-related factors (i.e., shopping motivations) influence perceptions of retailer-related factors (i.e., store attributes) within the context of both local and national Thai department stores, (2) investigate the relative efficacies of retailer-related factors (i.e., store attributes) in predicting shopping mall patronage behaviors (e.g., satisfaction, loyalty) within the context of local and national Thai department stores, and (3) examine the differences, if any, between the impact of consumer- and retailer-related factors on local and national Thai department store patronage behaviors.

ISBN: 9781303973369Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The impact of consumer- and retailer-related factors on marketing outcomes: A comparison of local and national department stores in Thailand.
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100 1 $a Kananukul, Chawanuan Fai. $3 3171394
245 1 4 $a The impact of consumer- and retailer-related factors on marketing outcomes: A comparison of local and national department stores in Thailand.
300 $a 247 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.
500 $a Advisers: Kittichai Watchravesringkan; Nancy Hodges.
502 $a Thesis (Ph.D.)--The University of North Carolina at Greensboro, 2014.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consumer-related factors (i.e., shopping motivations) influence perceptions of retailer-related factors (i.e., store attributes) within the context of both local and national Thai department stores, (2) investigate the relative efficacies of retailer-related factors (i.e., store attributes) in predicting shopping mall patronage behaviors (e.g., satisfaction, loyalty) within the context of local and national Thai department stores, and (3) examine the differences, if any, between the impact of consumer- and retailer-related factors on local and national Thai department store patronage behaviors.
520 $a Data were collected from Thai consumers residing in two metropolitan cities in Thailand: Bangsaen and Chonburi. A mall intercept approach was employed at various locations in both cities, including outside of a national department store (Central) and a local department store (Laemtong). The final sample was comprised of 807 usable questionnaires. Of these, 483 were females and 324 were males whose ages ranged from 18 to 65 years.
520 $a Structural equation modeling was employed through LISREL 8.8 to test all hypothesized relationships. Results revealed a chi2/ df of 3523.67 (df = 1355, p < .01), a chi2/df = 2.60, a NFI = 0.95, a TLI = 0.97, a CFI = 0.97, a PNFI = 0.90, and RMSEA = 0.07 for the local department store sample. For the national department store sample, results revealed a chi 2/df of 4394.05 (df = 1355; p < .01), a chi2/df = 3.24, NFI = 0.92, TLI = 0.94, CFI = 0.95, a PNFI = 0.87, and RMSEA = 0.08. Results of both samples suggest that the hypothesized structural relationships for both the local and the national department store samples fit the data reasonably well.
520 $a Specifically, results indicate that within the context of both local and national department stores, design cues, ambient cues, and social cues are important for consumers with hedonic and/or social motivations. However, for consumers with utilitarian motivations, only design cues are important, while social cues are important when shopping at national department stores. In addition, favorable perceptions of design cues, ambient cues, and social cues positively influence store choice criteria as measured in terms of perceived merchandise and service value, which, in turn, impact store patronage behaviors (i.e., overall satisfaction and store loyalty). Furthermore, consumers place different degrees of importance on in-store marketing communication when evaluating store merchandise and service at local as compared to national department stores, resulting in different levels of satisfaction and store loyalty. Theoretical and practical implications of the study are discussed. Limitations of the study are considered and, finally, suggestions for further research on the topic are provided.
590 $a School code: 0154.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Asian Studies. $3 1669375
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710 2 $a The University of North Carolina at Greensboro. $b Consumer, Apparel, and Retail Studies. $3 3171395
773 0 $t Dissertation Abstracts International $g 75-10A(E).
790 $a 0154
791 $a Ph.D.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3624202