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The role of self-concept in consumer...

Toth, Marisa.

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The role of self-concept in consumer behavior.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The role of self-concept in consumer behavior./
作者:	Toth, Marisa.
面頁冊數:	90 p.
附註:	Source: Masters Abstracts International, Volume: 54-02.
Contained By:	Masters Abstracts International54-02(E).
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1570445
ISBN:	9781321387797

The role of self-concept in consumer behavior.
Toth, Marisa.

The role of self-concept in consumer behavior. - 90 p.

Source: Masters Abstracts International, Volume: 54-02.

Thesis (M.A.)--University of Nevada, Las Vegas, 2014.

This item must not be sold to any third party vendors.

Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.

ISBN: 9781321387797Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The role of self-concept in consumer behavior.
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500 $a Adviser: Paul Traudt.
502 $a Thesis (M.A.)--University of Nevada, Las Vegas, 2014.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.
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