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Using food as a competitive advantag...

Brant, Gary.

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Using food as a competitive advantage: Case study of the Emerald Island Casino.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Using food as a competitive advantage: Case study of the Emerald Island Casino./
作者:	Brant, Gary.
面頁冊數:	100 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-05(E), Section: A.
Contained By:	Dissertation Abstracts International75-05A(E).
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3578754
ISBN:	9781303728556

Using food as a competitive advantage: Case study of the Emerald Island Casino.
Brant, Gary.

Using food as a competitive advantage: Case study of the Emerald Island Casino. - 100 p.

Source: Dissertation Abstracts International, Volume: 75-05(E), Section: A.

Thesis (D.M.)--Colorado Technical University, 2014.

This item must not be sold to any third party vendors.

Gaming has evolved from a sole emphasis on gambling to a complete entertainment package. More than half of the 33 million people who visit Las Vegas each year say they do so for reasons other than gambling (Las Vegas Convention and Visitors Authority, 2011). This dissertation research is an interpretive case study that uses a narrative research methodology to examine how food has been used to gain a competitive advantage. The review of literature on this subject demonstrates the importance the role food has played in the success of hotels, casinos, and other businesses in Las Vegas, Nevada. A popular theory unique to the gaming industry is that restaurant operations can be used to generate more slot play. This viewpoint is particularly applicable in casino markets frequented by repeat clientele, such as the Las Vegas locals' market. The likelihood of incurring substantial food and beverage department losses increases significantly when the restaurants are casino owned and operated. These losses are justified by the theory that restaurant volume is a prime driver for additional casino revenue (Kilby, Fox, and Lucas, 2006). This is a case study of one small, independently owned "locals" casino that uses food as a primary driver to attract and retain customers, both in the casino-owned restaurant and as giveaway items on the casino floor. The results of the study verified that food can be used as a primary driver, but it needs to be coupled with other factors such as consistency, service, employee attitude, and quality to be effective and sustainable. Some concepts, such as the Vendor Partner program, also have a significant impact on the amenity base available for casino patrons as well as community relations and other local businesses.

ISBN: 9781303728556Subjects--Topical Terms:

626628
Business Administration, Management.

Using food as a competitive advantage: Case study of the Emerald Island Casino.
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500 $a Adviser: Kay Davis.
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506 $a This item must not be added to any third party search indexes.
520 $a Gaming has evolved from a sole emphasis on gambling to a complete entertainment package. More than half of the 33 million people who visit Las Vegas each year say they do so for reasons other than gambling (Las Vegas Convention and Visitors Authority, 2011). This dissertation research is an interpretive case study that uses a narrative research methodology to examine how food has been used to gain a competitive advantage. The review of literature on this subject demonstrates the importance the role food has played in the success of hotels, casinos, and other businesses in Las Vegas, Nevada. A popular theory unique to the gaming industry is that restaurant operations can be used to generate more slot play. This viewpoint is particularly applicable in casino markets frequented by repeat clientele, such as the Las Vegas locals' market. The likelihood of incurring substantial food and beverage department losses increases significantly when the restaurants are casino owned and operated. These losses are justified by the theory that restaurant volume is a prime driver for additional casino revenue (Kilby, Fox, and Lucas, 2006). This is a case study of one small, independently owned "locals" casino that uses food as a primary driver to attract and retain customers, both in the casino-owned restaurant and as giveaway items on the casino floor. The results of the study verified that food can be used as a primary driver, but it needs to be coupled with other factors such as consistency, service, employee attitude, and quality to be effective and sustainable. Some concepts, such as the Vendor Partner program, also have a significant impact on the amenity base available for casino patrons as well as community relations and other local businesses.
520 $a Keywords: food, food service, marketing, competition, Las Vegas history, buffets, celebrity chefs, competitive advantage, customer service, strategic positioning.
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