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Youth civic engagement through digit...

English, Dayton E.

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Youth civic engagement through digital mediums: In what ways do Social Networks sustain youth civic interest, activity and participation?

Record Type:	Electronic resources : Monograph/item
Title/Author:	Youth civic engagement through digital mediums: In what ways do Social Networks sustain youth civic interest, activity and participation?/
Author:	English, Dayton E.
Description:	39 p.
Notes:	Source: Masters Abstracts International, Volume: 51-03.
Contained By:	Masters Abstracts International51-03(E).
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR84462
ISBN:	9780494844625

Youth civic engagement through digital mediums: In what ways do Social Networks sustain youth civic interest, activity and participation?
English, Dayton E.

Youth civic engagement through digital mediums: In what ways do Social Networks sustain youth civic interest, activity and participation? - 39 p.

Source: Masters Abstracts International, Volume: 51-03.

Thesis (M.A.)--Royal Roads University (Canada), 2012.

Initially digital communication was used primarily as a digital advertisement. Digital communication has matured and serves a valuable role for politicians and governments alike, through such campaigns as Calgary Mayor Naheed Nenshi's 2010 election campaign. Digital communications continue to be used for new means, including sharing information and fundraising, with increased levels of success. The historical challenge of engaging youth aged 18-30 in civic activity and the documented high adoption rates among youth of digital communication tools such as social media, smart phones and Web 2.0 has created opportunities to engage youth by entering their digital environments. The study explores Nenshi's campaign as a case study, exploring primary and secondary data to assess the ability to engage youth through the implementation of a digital communication strategy.

ISBN: 9780494844625Subjects--Topical Terms:

1017408
Speech Communication.

Youth civic engagement through digital mediums: In what ways do Social Networks sustain youth civic interest, activity and participation?
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500 $a Source: Masters Abstracts International, Volume: 51-03.
500 $a Adviser: Jennifer Walinga.
502 $a Thesis (M.A.)--Royal Roads University (Canada), 2012.
520 $a Initially digital communication was used primarily as a digital advertisement. Digital communication has matured and serves a valuable role for politicians and governments alike, through such campaigns as Calgary Mayor Naheed Nenshi's 2010 election campaign. Digital communications continue to be used for new means, including sharing information and fundraising, with increased levels of success. The historical challenge of engaging youth aged 18-30 in civic activity and the documented high adoption rates among youth of digital communication tools such as social media, smart phones and Web 2.0 has created opportunities to engage youth by entering their digital environments. The study explores Nenshi's campaign as a case study, exploring primary and secondary data to assess the ability to engage youth through the implementation of a digital communication strategy.
590 $a School code: 1313.
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650 4 $a Mass Communications. $3 1017395
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Web Studies. $3 1026830
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