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Matching affect-related risk message...

Cheng, Ying.

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Matching affect-related risk message and cognitive-related risk message to need for affect and need for cognition: Persuading Chinese women to get routine Pap smear test.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Matching affect-related risk message and cognitive-related risk message to need for affect and need for cognition: Persuading Chinese women to get routine Pap smear test./
作者:	Cheng, Ying.
面頁冊數:	59 p.
附註:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1539395
ISBN:	9781303145360

Matching affect-related risk message and cognitive-related risk message to need for affect and need for cognition: Persuading Chinese women to get routine Pap smear test.
Cheng, Ying.

Matching affect-related risk message and cognitive-related risk message to need for affect and need for cognition: Persuading Chinese women to get routine Pap smear test. - 59 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.A.)--Michigan State University, 2013.

This study aimed to persuade Chinese women between the ages of 35 and 54 to take a Pap smear test every three years in a certified hospital. Cognitive-related vs. affective-related risk messages were created to reflect the two ways people experience risk (risk-as-analysis vs. risk-as-feelings). Following the risk perception attitude framework (RPA), these messages were then examined for their impact on risk perception, attitude, and intention. This study further tested the interaction effect between risk messages and processing styles (need for cognition vs. need for affect). Based on a between-group experiment with three conditions, the results demonstrated that women high in need for affect reported more favorable attitude towards taking a Pap smear test every three years in a certified hospital when reading the affective-related message compared to those who were low in need for affect. Additionally, the data revealed reading the affective-related message, having higher need for affect, self-efficacy, and past Pap smear test predicted a positive attitude, and self efficacy and having past Pap smear tests also predicted greater intention to take a Pap smear test every three years in a certified hospital. Limitations and implications for future research are discussed.

ISBN: 9781303145360Subjects--Topical Terms:

1017408
Speech Communication.

Matching affect-related risk message and cognitive-related risk message to need for affect and need for cognition: Persuading Chinese women to get routine Pap smear test.
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