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Female pop singers on twitter: Use f...

Sincavage-Sandfort, Jessica M.

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Female pop singers on twitter: Use for branding and implications for publicists.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Female pop singers on twitter: Use for branding and implications for publicists./
作者:	Sincavage-Sandfort, Jessica M.
面頁冊數:	42 p.
附註:	Source: Masters Abstracts International, Volume: 51-06.
Contained By:	Masters Abstracts International51-06(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1537605
ISBN:	9781303089749

Female pop singers on twitter: Use for branding and implications for publicists.
Sincavage-Sandfort, Jessica M.

Female pop singers on twitter: Use for branding and implications for publicists. - 42 p.

Source: Masters Abstracts International, Volume: 51-06.

Thesis (M.A.)--Gonzaga University, 2013.

A celebrity's success depends upon building and maintaining their `well-knownness.' The increase in usage of and access to social media platforms like the micro-blogging platform Twitter have led celebrities and their publicity teams to incorporate social media into their branding and communication strategies. The purpose of this thesis is to examine celebrity presence on and usage of Twitter and its implications for the role of celebrity publicists. The study is based in the narrative paradigm, which recognizes and honors each individual's story telling abilities. A case study including three influential female pop singers was conducted, and the results were analyzed using ideological rhetorical analysis. Regardless of the risks its usage may present, their presence on Twitter indicates that celebrities and their publicists recognize value in social media involvement.

ISBN: 9781303089749Subjects--Topical Terms:

1017408
Speech Communication.

Female pop singers on twitter: Use for branding and implications for publicists.
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