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Print media in the digital age: Crea...

Parker, Hilary E.

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Print media in the digital age: Creating conversation and community.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Print media in the digital age: Creating conversation and community./
作者:	Parker, Hilary E.
面頁冊數:	57 p.
附註:	Source: Masters Abstracts International, Volume: 51-04.
Contained By:	Masters Abstracts International51-04(E).
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1533356
ISBN:	9781267910134

Print media in the digital age: Creating conversation and community.
Parker, Hilary E.

Print media in the digital age: Creating conversation and community. - 57 p.

Source: Masters Abstracts International, Volume: 51-04.

Thesis (M.A.)--Gonzaga University, 2012.

With the rise of the Internet, print media has been forced to reinvent itself. Now, with the growing acceptance of social media networks such as Facebook, the industry must once again find relevance within the new technology. As social networks have become widely accepted within the general population, it behooves print publications to be involved in the same milieu as its readers. Becoming part of the social networking community as well as a publication's geographic community may reap rewards as publications begin to participate in and foster conversations around topics of interest in the community. This thesis discusses the link between technology and community, looking at gatekeeper theory, social identification theory, and two-way symmetrical communication in turn. It further examines this link by reporting on focus group research including both producers of print publications and their readers who also use social media, gauging their acceptance of social media and their willingness to further engage in conversations via the medium. By measuring both groups' level of engagement with social media, the study's findings suggest a willingness to further participate in social media as a way disseminate and read news and community information, and to perhaps go a step further by engaging in conversations that may benefit the community at large.

ISBN: 9781267910134Subjects--Topical Terms:

576107
Journalism.

Print media in the digital age: Creating conversation and community.
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