東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Public relations students' and publi...

Seko, Kimberly.

FindBook

Google Book

Amazon

博客來

Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology./
作者:	Seko, Kimberly.
面頁冊數:	121 p.
附註:	Source: Masters Abstracts International, Volume: 51-05.
Contained By:	Masters Abstracts International51-05(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1522676
ISBN:	9781303033247

Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.
Seko, Kimberly.

Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology. - 121 p.

Source: Masters Abstracts International, Volume: 51-05.

Thesis (M.A.)--University of Hawai'i at Manoa, 2012.

Public relations (PR) students and practitioners use social networking sites (SNSs) for various reasons. However, research is limited as to the reasons why PR students and PR practitioners use SNSs under the Unified Theory of Acceptance and Use of Technology (UTAUT)'s eight distinguished elements. This thesis presents a qualitative study to investigate the eight elements of the UTAUT model, showcasing the opinions of PR students and practitioners, thereby extending the work of Venkatesh, V.; Morris, M.G.; Davis, G.B.; & Davis, F.D. (2003).

ISBN: 9781303033247Subjects--Topical Terms:

1017408
Speech Communication.

Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.
LDR:01518nmm a2200301 4500 001 2055792
005 20150319081939.5
008 170521s2012 ||||||||||||||||| ||eng d
020 $a 9781303033247
035 $a (MiAaPQ)AAI1522676
035 $a AAI1522676
040 $a MiAaPQ $c MiAaPQ
100 1 $a Seko, Kimberly. $3 3169487
245 1 0 $a Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.
300 $a 121 p.
500 $a Source: Masters Abstracts International, Volume: 51-05.
500 $a Adviser: Thomas Kelleher.
502 $a Thesis (M.A.)--University of Hawai'i at Manoa, 2012.
520 $a Public relations (PR) students and practitioners use social networking sites (SNSs) for various reasons. However, research is limited as to the reasons why PR students and PR practitioners use SNSs under the Unified Theory of Acceptance and Use of Technology (UTAUT)'s eight distinguished elements. This thesis presents a qualitative study to investigate the eight elements of the UTAUT model, showcasing the opinions of PR students and practitioners, thereby extending the work of Venkatesh, V.; Morris, M.G.; Davis, G.B.; & Davis, F.D. (2003).
590 $a School code: 0085.
650 4 $a Speech Communication. $3 1017408
650 4 $a Mass Communications. $3 1017395
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Web Studies. $3 1026830
690 $a 0459
690 $a 0708
690 $a 0338
690 $a 0646
710 2 $a University of Hawai'i at Manoa. $b Communications. $3 3169488
773 0 $t Masters Abstracts International $g 51-05(E).
790 $a 0085
791 $a M.A.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1522676