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The Relationship of Women's Magazine...

Walker, Allison.

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The Relationship of Women's Magazines and Their Websites: A Comparative Analysis of Print and Web Content.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Relationship of Women's Magazines and Their Websites: A Comparative Analysis of Print and Web Content./
作者:	Walker, Allison.
面頁冊數:	63 p.
附註:	Source: Masters Abstracts International, Volume: 51-02.
Contained By:	Masters Abstracts International51-02(E).
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1516565
ISBN:	9781267549457

The Relationship of Women's Magazines and Their Websites: A Comparative Analysis of Print and Web Content.
Walker, Allison.

The Relationship of Women's Magazines and Their Websites: A Comparative Analysis of Print and Web Content. - 63 p.

Source: Masters Abstracts International, Volume: 51-02.

Thesis (M.A.)--University of Arkansas, 2012.

With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each magazine is using a dynamic online strategy or if the Web content will substitute the print magazine for readers. It should be noted that success in the digital world can be whatever the publisher considers relevant, which could range from online branding to new audiences to new revenue streams (FIPP, 2007). The results of this analysis can be used to determine how the relationship between the online content and print content of a magazine affect its overall brand success.

ISBN: 9781267549457Subjects--Topical Terms:

1017395
Mass Communications.

The Relationship of Women's Magazines and Their Websites: A Comparative Analysis of Print and Web Content.
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