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Postfeminist social networks: Tradit...

Powers, Renee M.

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Postfeminist social networks: Traditional femininity in life-coaching blogs and image-aggregating websites.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Postfeminist social networks: Traditional femininity in life-coaching blogs and image-aggregating websites./
Author:	Powers, Renee M.
Description:	104 p.
Notes:	Source: Masters Abstracts International, Volume: 51-01.
Contained By:	Masters Abstracts International51-01(E).
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1513547
ISBN:	9781267431318

Postfeminist social networks: Traditional femininity in life-coaching blogs and image-aggregating websites.
Powers, Renee M.

Postfeminist social networks: Traditional femininity in life-coaching blogs and image-aggregating websites. - 104 p.

Source: Masters Abstracts International, Volume: 51-01.

Thesis (M.A.)--Northern Illinois University, 2012.

Many second wave feminists supposed mere use of technology would empower and equalize their daughters' and granddaughters' generations. As a part of that generation, I am concerned with the role content plays in this assumption. Women are more comfortable with technology than ever before, yet the adaptations made by content creators to accommodate women's presence online have worked to reinforce traditional notions of gender. Technology is not inherently liberating or empowering. Using a feminist critique of postfeminism as my framework, I examine particular women's spaces online and uncover what kinds of messages are perpetuated. Whereas academics once articulated the need for more women in technology, it is clear that my generation should be articulating the need for more feminists in technology. Feminists currently utilizing social networking sites must be more vocal in their politics, setting examples for other users that postfeminist rhetoric is dangerously complicit with patriarchal ideals.

ISBN: 9781267431318Subjects--Topical Terms:

1017408
Speech Communication.

Postfeminist social networks: Traditional femininity in life-coaching blogs and image-aggregating websites.
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245 1 0 $a Postfeminist social networks: Traditional femininity in life-coaching blogs and image-aggregating websites.
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500 $a Adviser: Robert A. Brookey.
502 $a Thesis (M.A.)--Northern Illinois University, 2012.
520 $a Many second wave feminists supposed mere use of technology would empower and equalize their daughters' and granddaughters' generations. As a part of that generation, I am concerned with the role content plays in this assumption. Women are more comfortable with technology than ever before, yet the adaptations made by content creators to accommodate women's presence online have worked to reinforce traditional notions of gender. Technology is not inherently liberating or empowering. Using a feminist critique of postfeminism as my framework, I examine particular women's spaces online and uncover what kinds of messages are perpetuated. Whereas academics once articulated the need for more women in technology, it is clear that my generation should be articulating the need for more feminists in technology. Feminists currently utilizing social networking sites must be more vocal in their politics, setting examples for other users that postfeminist rhetoric is dangerously complicit with patriarchal ideals.
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