東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The corporate social network as an i...

Brady, Jeffrey S.

Linked to FindBook

Google Book

Amazon

博客來

The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The corporate social network as an internal communication medium: Employees' perceptions of its usefulness./
Author:	Brady, Jeffrey S.
Description:	59 p.
Notes:	Source: Masters Abstracts International, Volume: 50-06, page: 3500.
Contained By:	Masters Abstracts International50-06.
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510735
ISBN:	9781267351807

The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.
Brady, Jeffrey S.

The corporate social network as an internal communication medium: Employees' perceptions of its usefulness. - 59 p.

Source: Masters Abstracts International, Volume: 50-06, page: 3500.

Thesis (M.A.)--Gonzaga University, 2012.

Social media have become important tools in the workplace, allowing employees to share ideas and participate in running the business. Most large corporations currently use a corporate social network for internal communication, with over 80% of Fortune 500 companies using the Yammer platform alone (Yammer, 2012). Deetz (1992, 2003) theorizes that this return to the ancient Greek concept of participation has the potential to improve corporate productivity---and ultimately, profitability.

ISBN: 9781267351807Subjects--Topical Terms:

1017408
Speech Communication.

The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.
LDR:02174nmm a2200301 4500 001 2055772
005 20150319081935.5
008 170521s2012 ||||||||||||||||| ||eng d
020 $a 9781267351807
035 $a (MiAaPQ)AAI1510735
035 $a AAI1510735
040 $a MiAaPQ $c MiAaPQ
100 1 $a Brady, Jeffrey S. $3 3169466
245 1 4 $a The corporate social network as an internal communication medium: Employees' perceptions of its usefulness.
300 $a 59 p.
500 $a Source: Masters Abstracts International, Volume: 50-06, page: 3500.
500 $a Advisers: Heather Crandall; Alex Kuskis.
502 $a Thesis (M.A.)--Gonzaga University, 2012.
520 $a Social media have become important tools in the workplace, allowing employees to share ideas and participate in running the business. Most large corporations currently use a corporate social network for internal communication, with over 80% of Fortune 500 companies using the Yammer platform alone (Yammer, 2012). Deetz (1992, 2003) theorizes that this return to the ancient Greek concept of participation has the potential to improve corporate productivity---and ultimately, profitability.
520 $a This pilot study set out to better understand employees' perceptions of social networks, and how they influence productivity and engagement. Twenty-one participants responded to an online survey on these topics. The results suggest that by a small margin, employees feel these networks increase productivity. Two-thirds of respondents also feel that the networks increase engagement. Women tend to feel that the network decreases productivity, while men feel it increases productivity.
520 $a Future studies with larger participant samples will allow for more prominent trends to be identified. Additional research might also include validated surveys to quantitatively measure productivity and engagement before and after implementing a corporate social network.
590 $a School code: 0736.
650 4 $a Speech Communication. $3 1017408
650 4 $a Web Studies. $3 1026830
690 $a 0459
690 $a 0646
710 2 $a Gonzaga University. $b Communication and Leadership. $3 1673318
773 0 $t Masters Abstracts International $g 50-06.
790 $a 0736
791 $a M.A.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510735