Exporting = the definitive guide to ...
Delaney, Laurel J.

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  • Exporting = the definitive guide to selling abroad profitably /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Exporting/ by Laurel J. Delaney.
    其他題名: the definitive guide to selling abroad profitably /
    作者: Delaney, Laurel J.
    出版者: Berkeley, CA :Apress : : 2016.,
    面頁冊數: xxi, 585 p. :ill., digital ;24 cm.
    內容註: Part I Building Your Foundations for Exporting -- Chapter 1 Are You Ready to Export? -- Chapter 2 Writing an Export Business Plan -- Chapter 3 Prepping For Exports -- Chapter 4 The Human Side of an Export Enterprise -- Part II Creating and Using Online Marketing Platforms -- Chapter 5 Online Fundamentals -- Chapter 6 Creating a Social Media and Networking Presence -- Chapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success -- Chapter 8 The E-Commerce Connectivity Craze -- Chapter 9 The Mobile World at Work -- Chapter 10 Marketing Your Business Worldwide -- Part III Mapping Out Your Export Journey -- Chapter 11 Choosing a Product to Export -- Chapter 12 Exploring Your Territory -- Chapter 13 Preparing and Adapting Your Product for the Export Marketplace -- Chapter 14 Preparing Your Service for Export -- Chapter 15 Web Design with the World in Mind -- Part IV Developing Sales and Distribution Capabilities -- Chapter 16 Finding Cross-Border Customers -- Chapter 17 Methods of Exporting -- Part V Managing the Transaction -- Chapter 18 Transport, Logistics, and Fulfillment Options -- Chapter 19 Pricing and Preparing Quotations -- Chapter 20 Getting Paid -- Chapter 21 Booking, Marking, Labeling, and Insuring -- Chapter 22 Documentation, Export Licensing, and Other Procedures -- Part VI Keep Building Your Business -- Chapter 23 In Pursuit of Exceptional Export Service -- Chapter 24 Cross-Cultural Learning -- Part VII The Export Journey -- Chapter 25 Global Ethics -- Chapter 26 International Business Travel and Security Tips -- Chapter 27 Women Business Owners -- Chapter 28 New Challenging Frontiers in Emerging Markets -- Chapter 29 The Top Ten Export Business Markets -- Part VIII Export Mastery -- Chapter 30 Export Success -- Chapter 31 Essential Keys to Export Success.
    Contained By: Springer eBooks
    標題: Exports - United States. -
    電子資源: http://dx.doi.org/10.1007/978-1-4842-2193-8
    ISBN: 9781484221938
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