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Creating a sustainable brand : = a g...

Campher, Henk,

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Creating a sustainable brand : = a guide to growing thesustainability top line /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating a sustainable brand :/ Henk Campher
Reminder of title:	a guide to growing thesustainability top line /
Author:	Campher, Henk,
Published:	Oxford :Do Sustainability, : 2014,
Description:	1 online resource (81 pages)
Notes:	Reference
[NT 15003449]:	Creating a sustainable brand: a guide to growing the sustainability top line -- Abstract -- About the Author -- Acknowledgments -- Contents -- Part 1: The Changing World of a Sustainable Brand -- Part 2: The Birth of a Brand -- Part 3: The Anatomy of a Sustainable Brand -- Reference
Subject:	Relationship marketing -
Online resource:	http://portal.igpublish.com/iglibrary/search/NBNIB0000963.html
ISBN:	9781910174074

Creating a sustainable brand : = a guide to growing thesustainability top line /
Campher, Henk,

Creating a sustainable brand :a guide to growing thesustainability top line /Henk Campher - Oxford :Do Sustainability,2014 - 1 online resource (81 pages) - DoShorts. - DoShorts.

Reference

Creating a sustainable brand: a guide to growing the sustainability top line -- Abstract -- About the Author -- Acknowledgments -- Contents -- Part 1: The Changing World of a Sustainable Brand -- Part 2: The Birth of a Brand -- Part 3: The Anatomy of a Sustainable Brand -- Reference

Sustainable brands may have started as 'doing less harm', butbrands today are supported by over a decade of phenomenal changesin sustainability. Today's sustainable brands are looking for theholy grail of sustainability -- a fusion of products and brandingthat can actually drive sustainability and also grow the businesstop line. This guide by sustainable brand expert Henk Campher isthe model for building a sustainable brand that will help you getthere

ISBN: 9781910174074Subjects--Topical Terms:

2134418
Relationship marketing

LC Class. No.: HF5415.55 / C384 2014

Dewey Class. No.: 658.82

Creating a sustainable brand : = a guide to growing thesustainability top line /
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