Fashion brand internationalization =...
Jin, Byoungho.

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  • Fashion brand internationalization = opportunities and challenges /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Fashion brand internationalization/ edited by Byoungho Jin, Elena Cedrola.
    其他題名: opportunities and challenges /
    其他作者: Jin, Byoungho.
    出版者: New York :Palgrave Macmillan US : : 2016.,
    面頁冊數: xviii, 142 p. :ill., digital ;22 cm.
    內容註: 1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.
    Contained By: Springer eBooks
    標題: Fashion merchandising. -
    電子資源: http://dx.doi.org/10.1057/978-1-137-52337-2
    ISBN: 9781137523372
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