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Improving the user experience throug...

Fritz, Mike.

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Improving the user experience through practical data analytics = gain meaningful insight and increase your bottom line /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Improving the user experience through practical data analytics/ Mike Fritz, Paul D. Berger.
其他題名:	gain meaningful insight and increase your bottom line /
作者:	Fritz, Mike.
其他作者:	Berger, Paul D.,
出版者:	Amsterdam ;Morgan Kaufmann, : c2015.,
面頁冊數:	1 online resource (xxii, 374 p.) :ill.
標題:	Data mining. -
電子資源:	http://www.sciencedirect.com/science/book/9780128006351click for full text
ISBN:	0128006358 (electronic bk.)

Improving the user experience through practical data analytics = gain meaningful insight and increase your bottom line /
Fritz, Mike.

Improving the user experience through practical data analyticsgain meaningful insight and increase your bottom line /[electronic resource] :Mike Fritz, Paul D. Berger. - Amsterdam ;Morgan Kaufmann,c2015. - 1 online resource (xxii, 374 p.) :ill.

Includes bibliographical references and index.

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data.

ISBN: 0128006358 (electronic bk.)Subjects--Topical Terms:

562972
Data mining.

LC Class. No.: QA76.9.D343 / F758 2015

Dewey Class. No.: 006.3/12

Improving the user experience through practical data analytics = gain meaningful insight and increase your bottom line /
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