東華大學圖書館 |

Handbook of research on effective advertising strategies in the social media age

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Handbook of research on effective advertising strategies in the social media age/ Nurdan Oncel Taskıran and Recep Yilmaz, editors.
其他作者:	Taskıran, Nurdan Oncel,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2015],
面頁冊數:	PDFs (509 pages) :illustrations.
內容註:	A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Fusun Topsumer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gurel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Fusun Topsumer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gulsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gulsoy.
標題:	Internet advertising. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8125-5
ISBN:	9781466681262

Handbook of research on effective advertising strategies in the social media age
Handbook of research on effective advertising strategies in the social media age[electronic resource] /Nurdan Oncel Taskıran and Recep Yilmaz, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2015] - PDFs (509 pages) :illustrations.

Includes bibliographical references and index.

A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Fusun Topsumer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gurel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Fusun Topsumer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gulsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gulsoy.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466681262

Standard No.: 10.4018/978-1-4666-8125-5doiSubjects--Topical Terms:

539584
Internet advertising.

LC Class. No.: HF6146.I58 / H365 2015e

Dewey Class. No.: 659.14/4

Handbook of research on effective advertising strategies in the social media age
LDR:04109nmm a2200361 i 4500 001 2036611
003 IGIG
005 19991014105647.0
006 m eo d
007 cr bn |||m|||a
008 161123s2015 paua fob 001 0 eng d
010 $z 2014050228
020 $a 9781466681262 $q electronic
020 $z 9781466681255 $q print
024 7 $a 10.4018/978-1-4666-8125-5 $2 doi
035 $a (CaBNVSL)gtp00562803
035 $a (OCoLC)909616707
035 $a 00000100
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HF6146.I58 $b H365 2015e
082 0 4 $a 659.14/4 $2 23
245 0 0 $a Handbook of research on effective advertising strategies in the social media age $h [electronic resource] / $c Nurdan Oncel Taskıran and Recep Yilmaz, editors.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (509 pages) : $b illustrations.
504 $a Includes bibliographical references and index.
505 0 $a A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Fusun Topsumer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gurel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Fusun Topsumer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gulsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gulsoy.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 05/16/2015).
650 0 $a Internet advertising. $3 539584
650 0 $a Internet marketing. $3 570186
650 0 $a Social media. $3 786190
700 1 $a Taskıran, Nurdan Oncel, $d 1960- $e editor. $3 2192777
700 1 $a Yilmaz, Recep, $e editor. $3 2192778
710 2 $a IGI Global, $e publisher. $3 2142982
776 0 $c (Original) $w (DLC)2014050228
776 0 8 $i Print version: $z 146668125X $z 9781466681255 $w (DLC) 2014050228
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8125-5