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Extending the business network appro...

Thilenius, Peter.

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Extending the business network approach = new territories, new technologies, new terms /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Extending the business network approach/ edited by Peter Thilenius, Cecilia Pahlberg, Virpi Havila.
其他題名:	new territories, new technologies, new terms /
其他作者:	Thilenius, Peter.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xxiii, 381 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business networks. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-53765-2
ISBN:	9781137537652

Extending the business network approach = new territories, new technologies, new terms /
Extending the business network approachnew territories, new technologies, new terms /[electronic resource] :edited by Peter Thilenius, Cecilia Pahlberg, Virpi Havila. - London :Palgrave Macmillan UK :2016. - xxiii, 381 p. :ill., digital ;24 cm.

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.

ISBN: 9781137537652

Standard No.: 10.1057/978-1-137-53765-2doiSubjects--Topical Terms:

601116
Business networks.

LC Class. No.: HD69.S8

Dewey Class. No.: 658.044

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