Pharmaceutical advertising as a sour...
Koinig, Isabell.

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  • Pharmaceutical advertising as a source of consumer self-empowerment = evidence from four countries /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Pharmaceutical advertising as a source of consumer self-empowerment/ by Isabell Koinig.
    其他題名: evidence from four countries /
    作者: Koinig, Isabell.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
    面頁冊數: xvi, 378 p. :ill., digital ;24 cm.
    內容註: Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising's Contribution to Consumer Self-Empowerment.
    Contained By: Springer eBooks
    標題: Communication in pharmacy. -
    電子資源: http://dx.doi.org/10.1007/978-3-658-13134-0
    ISBN: 9783658131340
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W9278657 電子資源 11.線上閱覽_V 電子書 EB RS56 .K79 2016 一般使用(Normal) 在架 0
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