Brand building and marketing in key ...
Schaffmeister, Niklas.

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  • Brand building and marketing in key emerging markets = a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Brand building and marketing in key emerging markets/ by Niklas Schaffmeister.
    其他題名: a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
    作者: Schaffmeister, Niklas.
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: xx, 405 p. :ill., digital ;24 cm.
    內容註: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark.
    Contained By: Springer eBooks
    標題: Marketing - Management. - BRIC countries -
    電子資源: http://dx.doi.org/10.1007/978-3-319-19482-0
    ISBN: 9783319194820
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W9274586 電子資源 11.線上閱覽_V 電子書 EB HF5415.12.B63 S296 2015 一般使用(Normal) 在架 0
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