Handbook of media branding
Siegert, Gabriele.

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  • Handbook of media branding
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Handbook of media branding/ edited by Gabriele Siegert ... [et al.].
    其他作者: Siegert, Gabriele.
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: ix, 414 p. :ill., digital ;24 cm.
    內容註: Preface -- Part I: Media Branding: Locating an Emerging Research Area -- Part II: The Management Perspective: Media Brands as Management Task -- Part III: The Product Perspective: Media Brands as Branded Content -- Part IV: the Communication Perspective: Media Brands as Marketing Communication and Co-Creation -- Part V: The Consumer Perspective: Media Brands as an Audience Construct -- Part V: The Value Perspective: Media Brands Between Societal Expectations, Quality and Profit.
    Contained By: Springer eBooks
    標題: Branding (Marketing) -
    電子資源: http://dx.doi.org/10.1007/978-3-319-18236-0
    ISBN: 9783319182360
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