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Marketing channels : = a management ...

Rosenbloom, Bert.

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Marketing channels : = a management view /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing channels :/ Bert Rosenbloom.
其他題名:	a management view /
作者:	Rosenbloom, Bert.
出版者:	Australia ;South-Western, Cengage Learning, : ©2013.,
面頁冊數:	xxiii, 660 p. :ill ;26 cm
附註:	Previous edition: 2004.
標題:	Marketing channels. -
ISBN:	9780538477604

Marketing channels : = a management view /
Rosenbloom, Bert.

Marketing channels :a management view /Bert Rosenbloom. - 8th ed., internbational ed. - Australia ;South-Western, Cengage Learning,©2013. - xxiii, 660 p. :ill ;26 cm

Previous edition: 2004.

Includes bibliographical references and index.

Marketing channel concepts -- Marketing channel systems --

'Marketing Channels' provides a management focus and managerial framework to its title subject. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects recent global, socio-cultural, and technological changes.

ISBN: 9780538477604Subjects--Topical Terms:

655321
Marketing channels.

LC Class. No.: HF5415.129 / .R674 2013

Dewey Class. No.: 658.84

Marketing channels : = a management view /
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020 $a 9780538477604 $q (pbk. : internbational ed.)
020 $a 0538477601 $q (pbk. : internbational ed.)
040 $a UKMGB $b eng
050 # 4 $a HF5415.129 $b .R674 2013
082 0 4 $a 658.84 $2 22
100 1 $a Rosenbloom, Bert. $3 2158763
245 1 0 $a Marketing channels : $b a management view / $c Bert Rosenbloom.
250 $a 8th ed., internbational ed.
260 # $a Australia ; $a United Kingdom : $b South-Western, Cengage Learning, $c ©2013.
300 $a xxiii, 660 p. : $b ill ; $c 26 cm
500 $a Previous edition: 2004.
504 $a Includes bibliographical references and index.
505 0 # $g Marketing channel systems -- $t Marketing channel concepts -- $t The channel participants -- $t The environment of marketing channels -- $t Behavioural processes in marketing channels -- $g Developing the marketing channel -- $t Strategy in marketing channels -- $t Designing marketing channels -- $t Selecting the channel members -- $t Target markets and channel design strategy -- $g Managing the marketing channel -- $t Motivating the channel members -- $t Product issues in channel management -- $t Pricing issues in channel management -- $t Promotion through the marketing channel -- $t Logistics and channel management -- $t Evaluating channel member performance -- $g Additional perspectives on marketing channels -- $t Electronic marketing channels -- $t Franchise marketing channels -- $t Marketing channels for services -- $t International channel perspectives -- $g Cases.
520 8 $a 'Marketing Channels' provides a management focus and managerial framework to its title subject. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects recent global, socio-cultural, and technological changes.
650 # 0 $a Marketing channels. $3 655321
650 # 0 $a Marketing channels $x Management. $3 655354