Proceedings of the 1982 Academy of M...
Academy of Marketing Science. |b Annual Conference (1982 :)

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  • Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference/ edited by Vinay Kothari.
    其他作者: Kothari, Vinay.
    團體作者: Academy of Marketing Science. |b Annual Conference
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: xxiv, 619 p. :ill., digital ;24 cm.
    內容註: Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.
    Contained By: Springer eBooks
    標題: Marketing - Congresses. - United States -
    電子資源: http://dx.doi.org/10.1007/978-3-319-16946-0
    ISBN: 9783319169460 (electronic bk.)
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